Marketing Lead, Multi-Channel Communications & Content

National Association of REALTORS®; Washington (District of Columbia); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Hybrid schedule

Health/dental/vision insurance

Job summary

The National Association of REALTORS® is seeking a Marketing Manager, Communications & News Content to develop and execute multi-channel campaigns that amplify organizational content and engage REALTORS®. You will partner with the Communications and News & Content teams to translate editorial initiatives, podcasts, videos and research into audience-focused marketing plans.

The ideal candidate combines integrated marketing, content amplification, strong writing, audience strategy, analytics and

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business or related field preferred.
• Minimum 5-7 years of progressive experience in integrated marketing or related fields.
• Proven ability to develop multi-channel campaigns and measure outcomes.

Responsibilities

• Develop and lead integrated marketing strategies for priority communications and content initiatives.
• Translate content into audience-centered multi-channel campaign messaging.
• Coordinate with multiple internal teams to deliver cohesive campaigns and assets.
• Use analytics to tailor communications by audience and optimize results.
• Maintain an integrated promotional calendar and ensure timely coordination.

Skills

Integrated marketing

Content amplification

Writing and editing

Audience segmentation

Campaign management

Cross-functional leadership

Analytics and reporting

Education

Bachelor's degree in Marketing, Communications, Journalism, Business or related field

Tools

Adobe Analytics

Marketing automation platforms

Project management systems

Job description

The National Association of REALTORS® is seeking a Marketing Manager, Communications & News Content to develop and execute multi-channel campaigns that amplify organizational content and engage REALTORS®. You will partner with the Communications and News & Content teams to translate editorial initiatives, podcasts, videos and research into audience-focused marketing plans.

The ideal candidate combines integrated marketing, content amplification, strong writing, audience strategy, analytics and