Marketing Lead - Growth & SQFI Programs

Fmi; Arlington (VA); Hybrid; USD 68,500 - 90,500; Full time

Job summary

FMI is seeking a marketing and sales leader to manage the development, execution, and continuous improvement of integrated campaigns supporting SQFI certification and training programs. You will partner with internal teams to design, execute, and optimize multi-channel programs that generate qualified leads and revenue growth.

The role requires collaboration across regions, strong marketing automation skills, and experience with HubSpot.

Qualifications

• Degree in marketing or related field.

Responsibilities

• Develop and implement multi-channel marketing strategies to optimize revenue initiatives.
• Collaborate with Education, Business Development, Membership and Events teams for cohesive storytelling.
• Oversee lead generation workflows and marketing operations to provide timely, qualified leads.
• Create sales enablement materials to support the sales process.
• Track marketing performance and provide actionable insights for planning.

Skills

Marketing

Excel

Marketing automation

HTML

Adobe

Canva

Photoshop

Microsoft Office 365

Communication

Project management

Education

College degree in marketing

Tools

HubSpot

Dunn & Bradstreet Hoovers

Job description

FMI is seeking a marketing and sales leader to manage the development, execution, and continuous improvement of integrated campaigns supporting SQFI certification and training programs. You will partner with internal teams to design, execute, and optimize multi-channel programs that generate qualified leads and revenue growth.

The role requires collaboration across regions, strong marketing automation skills, and experience with HubSpot.