Marketing & Lead Generation Specialist

Hubstaff blog; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A commercial real estate finance firm is seeking a Marketing & Lead Generation Specialist to enhance their inbound and outbound marketing efforts. This role involves designing and optimizing campaigns to attract investors and business owners. You will be responsible for running lead generation campaigns, analyzing performance, and supporting content strategies in a dynamic, entrepreneurial environment.

Qualifications

• 2+ years experience in digital marketing, performance marketing, or lead generation.
• Experience running paid ads and building funnels.
• Ability to write compelling copy and know design tools.

Responsibilities

• Run targeted lead gen campaigns across Meta, LinkedIn, and Google.
• Build high-converting landing pages, forms, and CRM automations.
• Analyze ad and funnel performance to optimize for CPL and conversion rate.

Skills

Digital marketing

Lead generation

Performance marketing

Copywriting

Basic design tools

Campaign analysis

Tools

Meta Ads Manager

Canva

Job description

Marketing & Lead Generation Specialist hourly

SwiftCap Advisors is a commercial real estate finance firm. We work with banks and private lenders to fund commercial real estate purchases and refinances.

We’re hiring a Marketing & Lead Gen Specialist to build and optimize our inbound and outbound funnels. You’ll create, test, and scale marketing campaigns that attract real estate investors, business owners, and developers who need CRE loans. This role blends creative and analytical work, and is ideal for someone who thrives in a fast-paced, entrepreneurial environment.

Responsibilities:

• Run targeted lead gen campaigns across Meta, LinkedIn, and Google
• Build high-converting landing pages, forms, CRM automations
• Manage email drip campaigns and retargeting ads
• Analyze ad and funnel performance, optimize for CPL and conversion rate
• Support content strategy with ideas for posts, lead magnets, and landing pages
• Collaborate directly with the founder to prioritize high-impact efforts

You Might Be a Fit If You:

• Have 2+ years experience in digital marketing, performance marketing, or lead generation
• Have experience running paid ads and building funnels that actually convert
• Know how to write simple, compelling copy and use basic design tools (Canva, etc.)
• Are familiar with Meta Ads Manager, and landing page tools (or can learn fast)
• Love testing, iterating, and making things better every week
• Are obsessed with driving results, not just posting pretty pictures
• Experience with Mortgages or commercial real estate is a plus.