Marketing Lead — Flint Labs

The Bitcoin Street Journal; Flint (MI); Hybrid; USD 70,000 - 120,000; Full time

Job summary

Flint Labs is building a high-performance on-chain DEX on Solana and shipping MVPs for spot, borrow/lend and perps. The role is fully remote and reports directly to the founding team, with ownership of brand, content, and community growth from day one.

The ideal candidate has 3+ years in marketing, a track record of measurable growth, strong writing, and familiarity with DeFi or financial products. You’ll own partner relations, PR, and cross-channel campaigns in a fast-paced startup.

Qualifications

• 3+ years of experience in marketing.
• Proven track record driving measurable growth.
• Strong writing skills and ability to produce compelling copy.
• Experience marketing DeFi, trading, or financial products.
• Experience building a web3 community.

Responsibilities

• Define and evolve brand identity, voice, and positioning across all channels.
• Design and run full-funnel marketing growth strategies across acquisition, activation, trading, and retention.
• Own content across socials and blog, including threads, announcements, explainers, and thought leadership.
• Build and nurture a community of traders, builders, and advocates.
• Develop relationships with KOLs, crypto media, and ecosystem partners.
• Lead PR and communications around product launches, partnerships, and milestones.

Skills

Marketing strategy

Growth marketing

Content marketing

Community building

Copywriting

Data analytics

SEO

Web3 marketing

KOL relations

Job description

• Company: Flint Labs
• Location: Flint, MI, USA
• Sector: Blockchain
• Source: web3.career

Flint Labs is building a high-performance on-chain DEX on Solana.

Recently, we shipped our first product: a plug-and-quote path into Solana’s order flow, the highest-volume, most active in DeFi. Makers bring their pricing and risk logic; Flint handles the rest.

The production MVPs for spot, borrow/lend and perps are underway, and early team members will define core brand positioning and communication strategy.

The company is fully backed by Ergonia, a crypto-native market-making firm with deep experience trading and building on Solana.

We are starting from a deliberately minimal core and iterating rapidly toward a full-featured mainnet exchange. This is a high-ownership role building production systems under aggressive timelines.

About the role

Own and execute Flint Labs’ marketing strategy end to end, from brand positioning to content marketing and community growth.

You’ll be the dedicated marketing hire, working directly with the founding team.

Responsibilities

Define and evolve brand identity, voice, and positioning across all channels.

Design and run full-funnel marketing growth strategies across acquisition, activation, trading, and retention.

Own content across socials and blog, including threads, announcements, explainers, and thought leadership.

Build and nurture a community of traders, builders, and advocates.

Develop relationships with KOLs, crypto media, and ecosystem partners.

Lead PR and communications around product launches, partnerships, and milestones.

Requirements

3+ years of experience in marketing.

Proven track record driving measurable growth.

Strong data literacy across dashboards, cohorts, funnels, and experiment results.

Excellent writing skills and the ability to produce compelling copy yourself.

Ownership mindset and comfort in an early-stage environment.

Experience marketing DeFi, trading, or financial products.

Experience building a web3 community.

Understanding of perpetual futures, margin trading, or derivatives.

Existing relationships with crypto KOLs, media, or trading communities.

Experience with the Solana ecosystem.

Background in SEO and organic growth strategy.

No bureaucracy — just fast shipping and real impact.

High ownership and real impact from day one.

Early team members receive ownership aligned with long-term protocol success.

Fully remote.

IRL meetups and company offsites.