Marketing Lead, B2B SaaS/AI (Equity Eligible)

Wwshemi; San Francisco (CA); On-site; USD 150,000 - 240,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Job summary

Wwshemi is seeking a senior marketing leader in San Francisco to shape positioning and messaging for our B2B SaaS/AI offerings. You will build the marketing site, create video content, use cases, webinars, blog posts, and other materials that convey product value to distinct customer segments.

You will analyze competitors, inform GTM strategy, plan field campaigns, and drive paid acquisition initiatives while developing founder thought leadership across LinkedIn.

Qualifications

• 5+ years in marketing for B2B SaaS or AI.
• Own campaigns from positioning to execution.
• Experience marketing technical or complex products.
• In-depth experience across inbound and outbound channels.
• Strong portfolio: blog posts, case studies, videos or scripts.

Responsibilities

• Develop messaging and build marketing site with solution pages for distinct customer segments.
• Create video content, use cases, webinars, blog posts, and other materials that communicate product value.
• Analyze competitors and conduct market research to inform go-to-market strategy.
• Develop design assets and test channels such as newsletters, podcasts, and influencer partnerships.
• Plan field marketing campaigns, including events, conferences, local activations, and relationship-building dinners.
• Develop founder thought leadership across LinkedIn and other channels.
• Direct and optimize paid advertising, signup funnels, and lead-generation programs.

Skills

B2B SaaS marketing

Campaign ownership

Paid acquisition

Funnel optimization

SEO content marketing

Events & field marketing

A/B testing

Content portfolio

Job description

Wwshemi is seeking a senior marketing leader in San Francisco to shape positioning and messaging for our B2B SaaS/AI offerings. You will build the marketing site, create video content, use cases, webinars, blog posts, and other materials that convey product value to distinct customer segments.

You will analyze competitors, inform GTM strategy, plan field campaigns, and drive paid acquisition initiatives while developing founder thought leadership across LinkedIn.