Marketing Lead (B2B)

Datacontroller Toogeza Ltd.; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Forge Point is seeking a Marketing Lead to own the platform's go-to-market in a hands-on, revenue-focused role. You’ll build and run the B2B pipeline, drive inbound and outbound demand, nurture leads, and maintain CRM hygiene while aligning Product, Development, and Sales.

This remote-friendly role offers direct access to the founders and a fast-moving, high-margin environment for someone who thrives on shipping impactful campaigns.

Qualifications

• Hands-on B2B marketing experience with an active pipeline.
• Experience generating qualified demo calls and moving leads to sales.
• Strong CRM and marketing ops skills (segmentation, automation, reporting).
• Proven LinkedIn demand/outreach experience.
• Experience shaping PR/thought-leadership strategy.

Responsibilities

• Own end-to-end marketing pipeline from lead to demo.
• Manage CRM hygiene, segmentation, workflows, and reporting.
• Lead LinkedIn strategy (organic & outbound) to book meetings.
• Shape PR/positioning to build Forge Point's authority in iGaming SEO.
• Coordinate Product, Dev, and Sales to translate product capability into messaging and roadmaps.
• Track funnel performance and provide actionable insights to leadership.

Skills

B2B marketing

Pipeline development

CRM automation

LinkedIn outreach

PR strategy

Cross-functional collaboration

Analytics & reporting

Tools

CRM tools

Marketing automation

SEO tools

Job description

Currently, we are looking for a Marketing Lead for Forge Point.

Location: Remote
Job Type: Full-Time

The company

Forge Point is an all-in-one SEO infrastructure management platform built for iGaming operators. They give teams the tooling to run large-scale SEO operations from a single control layer, with three core products: a keyword live tracker for real-time ranking visibility, infrastructure automation for domains, auto-redirects and ban detection, and instant website & satellite building that ships content, tech, and UI/UX in one flow.

They're scaling our go-to-market, and we're looking for a person who can turn that product strength into a predictable B2B pipeline.

The role

This is a hands-on Operational Marketing Manager role for someone with a strong B2B marketing background who is equally comfortable building demand and running the operational engine behind it. You'll own the pipeline end to end - from generating demo calls and nurturing leads to keeping the CRM clean - while acting as the connective tissue between Product, Development, and Sales.

You won't be handing work off to a big team. You'll be doing the work, setting up the systems, and making sure the right message reaches the right operators at the right time.

What you'll own

• Pipeline generation. Build and run the B2B pipeline end to end - identify target iGaming operators, drive inbound and outbound demand, and consistently generate qualified demo calls.
• CRM & marketing ops. Own the CRM (setup, hygiene, segmentation, workflows and reporting) so every lead is tracked and no opportunity leaks.
• LinkedIn strategy. Own organic and outbound LinkedIn - company presence, founder/team amplification, and targeted outreach that books meetings.
• PR & positioning. Own the PR strategy: narrative, media and community relationships, and thought-leadership that builds Forge Point's authority in iGaming SEO.
• Cross-functional glue. Act as the operational connecting chain between Product, Dev, and Sales - translating product capability into messaging, feeding market signals back into the roadmap, and keeping sales equipped.
• Reporting. Track the funnel and channel performance, and report on what's working with clear, decision-ready numbers.

What we’re looking for

• Proven, hands-on B2B marketing experience - you've personally built and run a pipeline, not just managed one.
• A track record of generating qualified demo calls and moving leads through a funnel to sales.
• Strong command of CRM tools and marketing operations (segmentation, automation, reporting).
• Demonstrated ownership of LinkedIn as a demand and outreach channel.
• Experience shaping and executing PR / thought-leadership strategy.
• An operational, systems-minded approach - comfortable connecting Product, Dev, and Sales and keeping things moving.

A strong plus

• Experience in iGaming B2B marketing and familiarity with the operator landscape.
• Hands-on with SEO tools - Semrush, Ahrefs, Google Search Console or similar.
• Understanding of SEO infrastructure concepts (domains, redirects, satellites, ban/indexation dynamics).

Why join Forge Point

• Real ownership - you'll build the go-to-market engine, not inherit someone else's process.
• A category-defining product in a fast-moving, high-margin vertical.
• Direct access to founders, product, and engineering - short path from idea to shipped.
• Remote-friendly setup and a team that values people who get things done.