Marketing Lead (B2B)

Datacontroller Toogeza Ltd.; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Forge Point, an all-in-one SEO infrastructure management platform for iGaming operators, seeks a Marketing Lead. This hands-on role owns the pipeline from demo calls to nurtured leads, working directly with Product, Development, and Sales.

You will own CRM, marketing ops, LinkedIn strategy, PR and thought leadership, and act as the connective tissue that moves opportunities forward. The position is remote, full-time, and offers direct access to founders and engineers.

Qualifications

• Proven, hands-on B2B marketing experience.
• Track record of generating qualified demo calls and moving leads through a funnel to sales.
• Strong command of CRM tools and marketing operations.
• Ownership of LinkedIn as a demand and outreach channel.
• Experience shaping PR / thought-leadership strategy.
• Operational, systems-minded approach connecting Product, Dev and Sales.
• Excellent written English and Ukrainian for a technical audience.

Responsibilities

• Pipeline generation end to end for iGaming operators.
• Own CRM setup, hygiene, segmentation, workflows and reporting.
• Manage LinkedIn presence and outreach to book meetings.
• Lead PR & positioning to grow Forge Point's authority.
• Coordinate Product, Dev and Sales messaging and roadmap feedback.
• Track funnel performance and report actionable numbers.

Skills

B2B marketing

Demo calls

CRM tools

LinkedIn outreach

PR strategy

Operations mindset

English & Ukrainian

Tools

Semrush

Ahrefs

GSC

Job description

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, we may help to find the right ones.
Currently, we are looking for a Marketing Lead for Forge Point.
Location: Remote
Job Type: Full-Time

The company

Forge Point is an all-in-one SEO infrastructure management platform built for iGaming operators. They give teams the tooling to run large-scale SEO operations from a single control layer, with three core products: a keyword live tracker for real-time ranking visibility, infrastructure automation for domains, auto-redirects and ban detection, and instant website & satellite building that ships content, tech, and UI/UX in one flow.

They're scaling our go-to-market, and we're looking for a person who can turn that product strength into a predictable B2B pipeline.

The role

This is a hands-on Operational Marketing Manager role for someone with a strong B2B marketing background who is equally comfortable building demand and running the operational engine behind it. You'll own the pipeline end to end - from generating demo calls and nurturing leads to keeping the CRM clean - while acting as the connective tissue between Product, Development, and Sales.

You won't be handing work off to a big team. You'll be doing the work, setting up the systems, and making sure the right message reaches the right operators at the right time.

What you'll own

• Pipeline generation. Build and run the B2B pipeline end to end - identify target iGaming operators, drive inbound and outbound demand, and consistently generate qualified demo calls.

• CRM & marketing ops. Own the CRM (setup, hygiene, segmentation, workflows and reporting) so every lead is tracked and no opportunity leaks.

• LinkedIn strategy. Own organic and outbound LinkedIn - company presence, founder/team amplification, and targeted outreach that books meetings.

• PR & positioning. Own the PR strategy: narrative, media and community relationships, and thought-leadership that builds Forge Point's authority in iGaming SEO.

• Cross-functional glue. Act as the operational connecting chain between Product, Dev, and Sales - translating product capability into messaging, feeding market signals back into the roadmap, and keeping sales equipped.

• Reporting. Track the funnel and channel performance, and report on what's working with clear, decision-ready numbers.

What we're looking for

• Proven, hands-on B2B marketing experience - you've personally built and run a pipeline, not just managed one.

• A track record of generating qualified demo calls and moving leads through a funnel to sales.

• Strong command of CRM tools and marketing operations (segmentation, automation, reporting).

• Demonstrated ownership of LinkedIn as a demand and outreach channel.

• Experience shaping and executing PR / thought-leadership strategy.

• An operational, systems-minded approach - comfortable connecting Product, Dev, and Sales and keeping things moving.

• Excellent written English and Ukrainian and the judgement to speak credibly to a technical, operator audience.

A strong plus

• Experience in iGaming B2B marketing and familiarity with the operator landscape.

• Hands-on with SEO tools - Semrush, Ahrefs, Google Search Console or similar.

• Understanding of SEO infrastructure concepts (domains, redirects, satellites, ban/indexation dynamics).

Why join Forge Point

• Real ownership - you'll build the go-to-market engine, not inherit someone else's process.

• A category-defining product in a fast-moving, high-margin vertical.

• Direct access to founders, product, and engineering - short path from idea to shipped.

• Remote-friendly setup and a team that values people who get things done.