Marketing Lead, Autonomous Mining & Industrial Tech

ATOMS Careers page; San Francisco (CA); On-site; USD 170,000 - 230,000; Full time

Benefits offered by this job

Medical, Dental, Vision, Disability, &

Equity

401(k)

Sick Time, Unlimited Flexible Time Off

Team lunch in our SoMa office

Job summary

Pronto AI is seeking a senior marketing leader to own the mining go‑to‑market voice end to end, from positioning to collateral. You will turn deployments into a credible autonomy story, feed BD with assets, and build the function from the ground up, operating hands‑on and then as a player‑coach as the team forms.

The role is based in San Francisco, with a focus on safety, efficiency and productivity through real, production‑level autonomy and strong cross‑functional collaboration.

Qualifications

• 10–15+ yrs B2B marketing, at least part ideally in heavy equipment, mining, industrial tech or autonomy.
• Has built a marketing function (or been the first marketer) at a growth‑stage industrial company; comfortable doing the work before delegating.
• Track record across brand, events and content; strong writer; fluent with agencies and in‑house design.
• Comfortable with the industry's trade‑show circuit and trade press.
• Target companies: Caterpillar/Komatsu autonomy and MineStar/FrontRunner marketing, Epiroc, Sandvik, Hexagon Mining, Wenco, Modular Mining, ASI, Bluelight; growth‑stage industrial tech (Boston Dynamics, Built Robotics, Dusty, Skydio); mining‑focused agencies or trade media.
• Pedigree: early marketing hire at a hardware/autonomy scale‑up; mining OEM or major comms/marketing.

Responsibilities

• Positioning and messaging: one narrative for the two buyers (corporate decision makers and site operators) built on cost per ton‑km, utilization, speed of deployment, safety, and OEM independence.
• Brand and website: land the in‑flight refresh with Atoms design and outside agencies, then own it: site content, case studies, vehicle/product pages, video library, sales deck and template system.
• Events: annual calendar and budget for the mining show circuit (LatAm, NA, MEA, Europe); booth design, demo content, pre‑show pipeline, post‑show follow‑up. Replace the current fire drills with a repeatable playbook.
• Collateral and demo content: brochures, one‑pagers, site videos, customer references; coordinate shoots at live sites with customer permission.
• Channels: run Pronto LinkedIn and other social, blog, press and industry‑media relationships, trade‑press interviews, thought leadership for the leadership team.
• Build the function: budget, agency/vendor bench, working rhythm with design and BD, then first hires.
• Industrial storytelling: ability to make a technical, safety‑critical product credible to mine operators.
• Brand and creative direction: ability to set a visual and verbal system, direct designers and agencies, and ship polished assets fast.
• Event and program execution: ability to run a multi‑country show calendar on budget with measurable pipeline output.
• Content and channel operations: ability to keep a steady drumbeat across web, social, press and video with minimal headcount.
• Cross‑functional pull: ability to extract stories and proof from engineering, ops and customers, and hold BD/leadership to a message.
• Atoms values (Truth, Passion, Trust) and Atoms management competencies once managing.

Job description

Pronto AI is seeking a senior marketing leader to own the mining go‑to‑market voice end to end, from positioning to collateral. You will turn deployments into a credible autonomy story, feed BD with assets, and build the function from the ground up, operating hands‑on and then as a player‑coach as the team forms.

The role is based in San Francisco, with a focus on safety, efficiency and productivity through real, production‑level autonomy and strong cross‑functional collaboration.