Head of Marketing - Mining

ATOMS Careers page; San Francisco (CA); On-site; USD 170,000 - 230,000; Full time

Benefits offered by this job

Medical, Dental, Vision, Disability, &

Equity

401(k)

Sick Time, Unlimited Flexible Time Off

Team lunch in our SoMa office

Job summary

Pronto AI is seeking a senior marketing leader to own the mining go‑to‑market voice end to end, from positioning to collateral. You will turn deployments into a credible autonomy story, feed BD with assets, and build the function from the ground up, operating hands‑on and then as a player‑coach as the team forms.

The role is based in San Francisco, with a focus on safety, efficiency and productivity through real, production‑level autonomy and strong cross‑functional collaboration.

Qualifications

• 10–15+ yrs B2B marketing, at least part ideally in heavy equipment, mining, industrial tech or autonomy.
• Has built a marketing function (or been the first marketer) at a growth‑stage industrial company; comfortable doing the work before delegating.
• Track record across brand, events and content; strong writer; fluent with agencies and in‑house design.
• Comfortable with the industry's trade‑show circuit and trade press.
• Target companies: Caterpillar/Komatsu autonomy and MineStar/FrontRunner marketing, Epiroc, Sandvik, Hexagon Mining, Wenco, Modular Mining, ASI, Bluelight; growth‑stage industrial tech (Boston Dynamics, Built Robotics, Dusty, Skydio); mining‑focused agencies or trade media.
• Pedigree: early marketing hire at a hardware/autonomy scale‑up; mining OEM or major comms/marketing.

Responsibilities

• Positioning and messaging: one narrative for the two buyers (corporate decision makers and site operators) built on cost per ton‑km, utilization, speed of deployment, safety, and OEM independence.
• Brand and website: land the in‑flight refresh with Atoms design and outside agencies, then own it: site content, case studies, vehicle/product pages, video library, sales deck and template system.
• Events: annual calendar and budget for the mining show circuit (LatAm, NA, MEA, Europe); booth design, demo content, pre‑show pipeline, post‑show follow‑up. Replace the current fire drills with a repeatable playbook.
• Collateral and demo content: brochures, one‑pagers, site videos, customer references; coordinate shoots at live sites with customer permission.
• Channels: run Pronto LinkedIn and other social, blog, press and industry‑media relationships, trade‑press interviews, thought leadership for the leadership team.
• Build the function: budget, agency/vendor bench, working rhythm with design and BD, then first hires.
• Industrial storytelling: ability to make a technical, safety‑critical product credible to mine operators.
• Brand and creative direction: ability to set a visual and verbal system, direct designers and agencies, and ship polished assets fast.
• Event and program execution: ability to run a multi‑country show calendar on budget with measurable pipeline output.
• Content and channel operations: ability to keep a steady drumbeat across web, social, press and video with minimal headcount.
• Cross‑functional pull: ability to extract stories and proof from engineering, ops and customers, and hold BD/leadership to a message.
• Atoms values (Truth, Passion, Trust) and Atoms management competencies once managing.

Job description

Who we are

Pronto AI is a global leader in commercializing autonomous vehicle (AV) technology, deploying Autonomous Haulage Systems (AHS) that automate operations in mines, quarries, and construction sites worldwide. While much of the industry remains in R&D, we deliver real, production-ready autonomy that is already operating in the field. We are on a mission to make mining operations safer, smarter, and more efficient through cutting-edge technology, and we are building toward becoming the world’s first profitable AV technology company.

About the role

Own Pronto's mining go-to-market voice end to end: positioning, brand, website, events, collateral, content, social and press. Turn real deployments into the most credible autonomy story in mining, feed BD with the assets they need, and build the function from scratch. Hands‑on operator first; player‑coach as the team forms.

What you’ll do

• Positioning and messaging: one narrative for the two buyers (corporate decision makers and site operators) built on cost per ton‑km, utilization, speed of deployment, safety, and OEM independence.
• Brand and website: land the in‑flight refresh with Atoms design and outside agencies, then own it: site content, case studies, vehicle/product pages, video library, sales deck and template system.
• Events: annual calendar and budget for the mining show circuit (LatAm, NA, MEA, Europe); booth design, demo content, pre‑show pipeline, post‑show follow‑up. Replace the current fire drills with a repeatable playbook.
• Collateral and demo content: brochures, one‑pagers, site videos, customer references; coordinate shoots at live sites with customer permission.
• Channels: run Pronto LinkedIn and other social, blog, press and industry‑media relationships, trade‑press interviews, thought leadership for the leadership team.
• Build the function: budget, agency/vendor bench, working rhythm with design and BD, then first hires.
• Industrial storytelling: ability to make a technical, safety‑critical product credible to mine operators.
• Brand and creative direction: ability to set a visual and verbal system, direct designers and agencies, and ship polished assets fast.
• Event and program execution: ability to run a multi‑country show calendar on budget with measurable pipeline output.
• Content and channel operations: ability to keep a steady drumbeat across web, social, press and video with minimal headcount.
• Cross‑functional pull: ability to extract stories and proof from engineering, ops and customers, and hold BD/leadership to a message.
• Atoms values (Truth, Passion, Trust) and Atoms management competencies once managing.

What we’re looking for

• 10–15+ yrs B2B marketing, at least part ideally in heavy equipment, mining, industrial tech or autonomy
• Has built a marketing function (or been the first marketer) at a growth‑stage industrial company; comfortable doing the work before delegating.
• Track record across brand, events and content; strong writer; fluent with agencies and in‑house design.
• Comfortable with the industry's trade‑show circuit and trade press.
• Target companies: Caterpillar/Komatsu autonomy and MineStar/FrontRunner marketing, Epiroc, Sandvik, Hexagon Mining, Wenco, Modular Mining, ASI, Bluelight; growth‑stage industrial tech (Boston Dynamics, Built Robotics, Dusty, Skydio); mining‑focused agencies or trade media.
• Pedigree: early marketing hire at a hardware/autonomy scale‑up; mining OEM or major (Rio Tinto, Freeport, BHP) comms/marketing.
• Work on real, production‑deployed autonomy.
• Build technology that directly improves safety, efficiency, and productivity.
• Tackle complex challenges in demanding, real‑world environments.
• Be part of a fast‑moving team with high ownership and impact.
• See your work deployed and making a difference in the field.
• Collaborate closely with experienced engineers and industry operators.

What else you need to know

This role is based in our San Francisco office location. As a company driven by innovation and continuous change, close collaboration is essential. We’re constantly reimagining our industry, creating new products, and refining our processes, and we do our best work together. That’s why all of our office‑based teams work onsite, five days a week.

Benefits Summary (USA Full-Time Exempt Employees):

• Medical, Dental, Vision, Disability, and Life Insurance
• Flexible Spending Account / Health Savings Account Options
• 401(k)
• Equity
• Sick Time, Unlimited Flexible Time Off, and Paid Holidays
• Team lunch in our SoMa office every Tuesday and Thursday

The base salary range for this role is $170,000 - $230,000 per year.

Actual compensation will be determined on an individual basis and may vary depending on experience, skills, and qualifications.

Base salary is just one part of your total rewards package. You may also be eligible for equity awards.

Benefits are subject to change at the company's discretion.

Pronto accepts applications on an ongoing basis.

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