Marketing Lead

Reinforced Learning; Town of Tonawanda (NY); On-site; USD 110,000 - 160,000; Full time

Job summary

Reinforced Learning in New York is seeking a Marketing Lead to expand online presence and brand perception. You will own marketplace strategy, acquisition, activation, matching, retention, and quality for the expert marketplace.

You will build scalable supply systems, partner with Engineering on requirements for applications, assessments, matching, and automation, and set metrics tracking staffing speed, conversion, and quality.

Qualifications

• Strong marketing strategy experience for B2B or technical companies.
• Ability to craft messaging for technical audiences and AI/ML context.
• Track record of launching and scaling marketing campaigns with measurable results.

Responsibilities

• Develop and execute go-to-market and brand strategy for technical audiences.
• Launch and optimize multi-channel campaigns to drive awareness and adoption.
• Collaborate with founders and engineering to craft compelling messaging.

Skills

Marketing strategy

B2B marketing

Growth marketing

Content marketing

Data-driven

Job description

Overview

We're looking for a Marketing Lead to help expand our online presence and brand perception as an industry-leading research lab curating human data. You’ll own Reinforced Learning’s expert marketplace strategy, acquisition, activation, matching, retention, and quality — leading the team responsible for expert sourcing, onboarding, and staffing.

You’ll build scalable supply systems across domains, partnering with Engineering on requirements for applications, assessments, matching, and automation, and setting the metrics and cadences that track staffing speed, conversion, and quality. You’ll work across Ops, Research, and Engineering to match experts to the right projects, grow conversion and marketplace liquidity, and shape the long-term structure of the expert marketplace function.

Responsibilities

• Develop and execute Reinforced Learning’s go-to-market and brand strategy for technical and enterprise audiences
• Design, launch, and optimize multi-channel marketing campaigns to drive awareness, product adoption, and customer engagement across frontier AI labs
• Collaborate with founders and technical teams to craft compelling messaging for our offerings and breakthroughs
• Own marketing content creation—including case studies, whitepapers, presentations, and press releases
• Analyze campaign effectiveness, optimize strategies, and report on key performance metrics
• Represent Reinforced Learning at industry events, conferences, and online communities

Required Qualifications

• 2-5 years of experience in marketing, product marketing, or growth at a B2B or technical company (AI, software, or data infrastructure experience a strong plus)
• Deep understanding of AI, ML, and the evolving landscape of foundation models
• Strong communicator with experience crafting positioning and messaging for technical audiences
• Proven track record launching and scaling marketing campaigns that drive measurable results
• Experience working in fast-paced startup or research lab environments
• Hands-on approach, comfort wearing multiple hats, and ability to execute independently

Preferred Qualifications

• Experience marketing products or services to AI labs or technical researchers
• Familiarity with developer-focused or open-source marketing
• Background in technical writing or communications