Marketing Lead

Vori; San Francisco (CA); On-site; USD 150,000 - 250,000; Full time

Job summary

Vori, a pioneering SaaS company in the grocery industry, seeks a Marketing Lead to spearhead demand generation and drive significant growth. The ideal candidate will possess over 10 years of B2B SaaS marketing experience and a deep understanding of customer needs. Join us in revolutionizing the grocery sector and making a tangible impact on independent grocers nationwide.

Benefits

Competitive compensation package including equity

Comprehensive health, dental, and vision insurance

401(k) plan

Flexible work arrangements

Professional development opportunities

Qualifications

• 10+ years of experience in B2B SaaS marketing focused on demand generation.
• Strong analytical skills with the ability to inform strategy.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop and execute a demand generation strategy.
• Build and manage the marketing team.
• Own full-funnel metrics from lead generation to opportunities.

Skills

B2B SaaS marketing

Demand generation

Growth marketing

Digital marketing

ABM

Job description

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Head of Marketing

About Vori: Vori is on a mission to revolutionize the future of the $1T grocery industry. A rapidly growing vertical SaaS/Fintech startup for neighborhood supermarkets, Vori is looking to hire an exceptional Founding Operations Lead to help support our customers as we scale. Vori is an operating system that empowers small grocery businesses, and integrates a cutting-edge POS and inventory management system to help these local businesses thrive against large chains like Walmart and Kroger. Also we'll help reduce food waste and food insecurity along the way.

Position Overview: We are seeking an exceptional Demand Generation & Growth leader to drive Vori's revenue by 10x over the next year. This role will be pivotal in scaling our customer acquisition engine. The ideal candidate will be a world-class expert in B2B SaaS growth marketing, with a proven track record of driving qualified leads and converting them into revenue.

Key Responsibilities

• Develop and execute a comprehensive demand generation strategy to achieve aggressive growth targets: booked demos and revenue
• Build the marketing team, manage the team as it scales, and hire contractors and agencies as needed to hit goals. At first, you’ll be a growth marketing team of one, but you’ll be able to hire once we hit growth milestones and define the next roles.
• Own the full-funnel metrics, from top-of-funnel lead generation to sales-qualified opportunities
• Collaborate closely with sales, product, and customer success teams to align growth initiatives with overall business objectives
• Implement data-driven, multi-channel marketing campaigns across digital and traditional channels
• Optimize the marketing tech stack and lead qualification framework to improve efficiency and effectiveness
• Develop and manage relationships with key industry partners and influencers
• Create compelling content and messaging that resonates with our target audience of independent grocers
  
  

Qualifications

• Experience marketing to SMB or enterprise customers in industries that are not hyper-online (e.g., retail, logistics)
• Can masterfully use AI to help craft the GTM motion of the future
• 10+ years of experience in B2B SaaS marketing, with a strong focus on demand generation and growth
• Proven track record of scaling revenue 10x or more in a startup environment
• Deep expertise in digital marketing, ABM, content marketing, and marketing analytics
• Strong analytical skills with the ability to use data to inform strategy and demonstrate ROI
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and distill complexity into poetry
• Strategic thinker with the ability to execute tactically in a fast-paced environment
• Exceptional communication and presentation skills
  
  

Ideal Candidate Qualities

• Experimentation mindset: Thrives on testing new hypotheses, evaluating data, and iterating quickly
• High Craft: Vori is a design-driven company, and we see taste as a core part of growth and demand generation
• Results-driven: Consistently delivers on aggressive growth targets
• Customer-obsessed: Deeply understands the needs and challenges of independent grocers
• Agile: Comfortable with ambiguity and able to pivot strategies as needed. Prior startup exposure (Series A - C) or ex-founder experience is preferred.
• Collaborative: Builds strong relationships across all departments, especially design, sales, and product
  
  

What We Offer

• Opportunity to own a critical department and make a significant impact in a rapidly growing startup
• Competitive compensation package including equity
• Comprehensive health, dental, and vision insurance
• 401(k) plan
• Flexible work arrangements
• Professional development opportunities
  
  

As an early-stage company, we are still building out our growth engine, you should be excited about the opportunity to get in on the ground floor. You’ll be hands on building and executing in tools, but you’ll also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire company.

If you're passionate about scaling B2B SaaS businesses and excited about revolutionizing the grocery industry, we want to hear from you. Join us in our mission to empower independent grocers in everyday communities nationwide and shape the future of retail technology.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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