Fractional Marketing Lead

Beacon; Chicago (IL); Remote; USD 140,000 - 193,000; Part time

Job summary

A growing startup, Beacon, seeks a Fractional Marketing Lead to enhance its brand presence and drive market strategies. This remote or Chicago-based role involves collaborating with executive leadership to oversee marketing initiatives, focusing on innovative approaches and strong KPIs. Ideal candidates will be experienced in technical product marketing, particularly in early-stage startup environments.

Qualifications

• 10+ years of marketing experience with early-stage startups and CPG.
• Proven track record in market growth and brand positioning.
• Deep experience in B2B and DTC marketing.

Responsibilities

• Conduct market research to refine marketing strategies.
• Oversee KPI development and management for marketing success.
• Collaborate on B2B and DTC lead generation strategies.

Skills

Strategic problem solving

Negotiation skills

Communication

Innovation

Education

Undergraduate degree in business or marketing

MBA or related graduate degree

Job description

1 week ago Be among the first 25 applicants

**To apply: Send resume and related materials to [e-mail]**

Company: Beacon

Position: Fractional Marketing Lead

Location: Remote or Chicago, IL

Reporting to: CEO

Starting Date: Immediate

The opportunity:

Beacon is looking for a fractional Marketing Leader to help build and grow our brand and market position. This role will report to our CEO, and collaborate extensively with our COO and other leadership. This is a part-time position with opportunity to grow over time.

Beacon is a Seed-stage startup on a mission to build cutting-edge, disruptive technologies that positively impact the health and wellness of businesses, individuals, and communities. Beacon’s namesake product is a category-creating smart disinfection device that eliminates up to 99.99% of air and surface germs from indoor spaces. Beacon’s Marketing Lead will be key in building and scaling the product’s story and brand. Beacon is an equal opportunity employer.

Responsibilities include:

• Market research and data management: Build and refine Beacon’s marketing strategy based on market research and available brand and customer data
• KPI development and management: Oversee the growth and success of Beacon’s marketing efforts via KPIs
• Brand development: Work with Beacon’s founding team to build on the brand’s marketing plan, position, and image
• Customer acquisition and lead generation: Build and oversee Beacon’s B2B and DTC lead generation strategies and growth marketing tools including SEO/SEM, social media, advertising to achieve FY revenue targets
• Product marketing support: Collaborate with product and sales teams to develop product-specific marketing campaigns and tools
• Creative strategies and campaigns : Bring creative, thought-provoking, and boundary-pushing ideas to the discussion. This includes development of both B2B and DTC campaigns
• Innovation in (AI) marketing: Utilize new technologies to increase ROI at every stage in the marketing and sales process, particularly AI tools

The ideal candidate will have:

• Proven track record bringing cutting edge technical products to market with significant and exponential revenue growth via increases in sales and brand recognition
• Understanding the key product marketing inputs and proof points, and how to leverage technical data to quickly and efficiently scale sales
• Experience in marketing products for B2B and DTC
• Ability to deliver results under tight timeline constraints
• Excellent strategic and situational problem solving and negotiation skills
• Strong written and verbal interpersonal communication skills
• A high standard of ethics and a commitment to doing good business with good people
• A strong desire to innovate and collaborate with fellow team members to solve challenges
• A strong understanding of the marketing innovation landscape and a curiosity to deploy unique strategies
• Deep experience using sales and marketing with a focus on automation and creating operating leverage

Qualifications:

• 10+ years of marketing experience with: (1) early-stage startups with physical hardware (Series A or earlier), and (2) CPG
• Undergraduate degree in business, marketing, or related field
• MBA or related graduate degree strongly preferred

**To apply: Send resume and related materials to [e-mail]**

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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