Marketing Lead

Sorella Labs; New York (NY); Hybrid; USD 125,000 - 175,000; Full time

Benefits offered by this job

Comprehensive health, dental, and vis​

401k + match

Gym/wellness reimbursement

In-office meal budget

Industry conference and travel

Job summary

Sorella Labs in New York seeks a Marketing Lead to own and scale our marketing from the ground up, shaping brand voice, building community, and driving measurable outcomes for Angstrom and Brontes.

You will craft a go-to-market plan, own content across social channels, organize events, and lead a small team as the product suite expands in DeFi.

Qualifications

• 2+ years in crypto/web3 marketing, preferably with DeFi/DEX experience.
• Proven success managing company social media accounts and growing communities.
• Strong writing and storytelling for crypto-native audiences.
• Familiarity with graphic design/content creation tools or managing contractors who use them.
• Analytical mindset with track record of measuring and reporting on marketing success.

Responsibilities

• Develop and own the overall marketing strategy and GTM plan for launches.
• Content management across social platforms (X/Twitter, LinkedIn, Discord) and blog posts.
• Create a content calendar and establish content workflows.
• Collaborate with designers/contractors for visual content.
• Build and engage community through events (online and offline).
• Track key marketing metrics, set goals, and report results.
• Plan for future marketing headcount as the team grows.
• Stay informed on DeFi/MEV industry trends.

Skills

Crypto marketing

Social media management

Content writing

Graphic design tools

Analytics & reporting

Community building

Job description

Join us at Sorella Labs as a Marketing Lead, where you will own and grow our marketing function from the ground up. You will play a key role in shaping our brand's voice, expanding our community both online and in real life driving measurable success for our marketing initiatives. This full-time role is open to remote candidates, with a preference for in-person hybrid work with our team in our Soho, Manhattan office.

About Sorella Labs

At Sorella Labs, we are a mission-driven team of builders and researchers creating sustainable on-chain markets and experiences. We focus on solving the hardest challenges in decentralized finance, particularly in MEV and DEX design. Our contributions include pivotal projects like Angstrom, Brontes, and multiple open-source tools that serve the Ethereum ecosystem. We pride ourselves on a dynamic, fast-paced environment in our Soho, Manhattan office, offering independence, autonomy, and the chance to make an outsized impact on the future of DeFi.

Role Description

As Marketing Lead, you will be responsible for creating and executing our marketing strategy to grow awareness of Sorella Labs and its products, specifically Angstrom and Brontes.

• Develop and execute a comprehensive marketing strategy to establish Sorella as a leader in DeFi and drive user acquisition and retention.
• Driving the initial marketing of the Angstrom protocol as part of the team of initial contributors.
• Defining and implementing our voice and presence across social media platforms and other media outlets.
• Establishing processes for posting content and community engagement.
• Formulating non-technical blog posts highlighting the unique value-adds of our products in a consumer-facing manner.
• Organizing both online and offline events to connect with our audience.
• Measuring the success of marketing initiatives through reporting and goal-setting.
• Proposing and planning for future marketing headcount as the team grows.

You will work closely with leadership and the team leads to build and execute a comprehensive marketing plan that helps grow Sorella Labs and their products audiences.

Compensation

• Target range of $125k - $175k base salary (depending on experience) + equity
• New NYC office in Soho
• Comprehensive health, dental, and vision coverage.
• 401k + match.
• Gym/wellness reimbursement.
• In-office meal budget.
• Industry conference and travel opportunities.

Join Our Team We're about passion, impact, and real-world solutions. We value talent, an eagerness to learn, and proactivity. We're on the lookout for adaptable, fast-learning individuals keen to join us in actively shaping the future of DeFi. Whether you're a blockchain veteran or come from a background in high-frequency trading or other critical high-performance systems, your contribution will make an outsize impact. We offer Independence and autonomy in your work, A dynamic, fast-paced environment in Manhattan's vibrant core, Total compensation that stands out above the market, Regular international travel for conferences and global team building.

Responsibilities

• Marketing Strategy:
• Craft and own the overall marketing strategy, ensuring alignment with the company’s goals and product roadmap.
• Develop a go-to-market plan for the AMM’s launch, including brand positioning, target audience segmentation, and value proposition articulation.
• Content Management:
• Ideate, plan, and post across social media platforms (e.g., X/Twitter, LinkedIn, Discord).
• Create a content calendar and establish workflows for consistent engagement.
• Collaborate with designers and contractors for visual content.
• Content Creation:
• Write organic content, including blog posts, social media updates, and announcements.
• Develop technical and educational content tailored to our audience.
• Community Building:
• Foster a strong online presence and engage with community members.
• Plan and execute events, such as community meetups and conference side events.
• Reporting & Analysis:
• Track and report on key marketing metrics, including engagement, reach, and conversions.
• Set clear goals for marketing campaigns and measure their success.
• Strategic Growth:
• Propose strategies to expand the marketing team and enhance future efforts.
• Stay informed on industry trends and competitors’ marketing activities.

Requirements

• Experience:
• 2+ years in crypto/web3 marketing, with a preference for experience at a DEX or in the MEV space.
• Proven success managing company social media accounts.Demonstrated ability to create compelling content and grow online communities.
• Skills:
• Strong writing and storytelling ability, particularly for crypto-native audiences.
• Familiarity with graphic design and content creation tools (or managing contractors who use them).
• Analytical mindset with a track record of measuring and reporting on marketing success.
• Personal Attributes:
• Passion for decentralized finance and eagerness to learn.
• Strong organizational and interpersonal skills.
• Self-starter mentality with the ability to take ownership of projects.
• Nice To Haves:
• Deep understanding of blockchain technology, DeFi, and MEV.
• Previous experience throwing international events around industry conferences.
• Examples of engaging user centric content and work you have personally created.
• Relationships with other projects and protocols in the space.

Tech stack

• Marketing
• Blockchain
• Ethereum
• DeFi