Marketing Lead

Thera (YC S22); New York (NY); On-site; USD 80,000 - 150,000; Full time

Job summary

Thera (YC S22) is looking for a Marketing Lead to drive demand generation in New York City. This role is hands-on and focuses on top-of-funnel efforts including ads, events, and creative experiments.

The ideal candidate will have 4 to 7+ years of marketing experience, a strong storyteller, and a bias towards action. Compensation ranges from $80K to $150K, offering independence and ownership of outcomes.

In-person presence in NYC is required for this dynamic position.

Qualifications

• 4 to 7+ years in marketing, ideally at fast-moving startups.
• Hands-on operator who can run paid ads and ship campaigns.
• Strong storyteller with experience in brand voice.
• Ability to own marketing experiments end-to-end.

Responsibilities

• Own top of funnel demand generation.
• Run paid ads across various channels.
• Plan and execute in-person events.
• Launch new products and manage storytelling.
• Ensure marketing drives inbound leads.

Skills

Demand generation

Paid advertising

Event marketing

Brand voice

Copywriting

Storytelling

Job description

Marketing Lead, Thera (NYC, in-person)

Thera is building the financial OS for modern SMBs. Payroll, payments, compliance, and money movement in one platform that actually works end-to-end.

We're hiring a Marketing Lead to own top of funnel and generate demand. This is a hands‑on IC role for someone who wants to test ads, run events, launch products, and do whatever it takes to get attention and create momentum.

You'll work directly with the CEO and growth leadership. This role rewards speed, creativity, and accountability.

NYC, 5 days/week

Why we started Thera

Our founders saw firsthand how broken SMB payroll and finance had become. The average SMB stitches together 5+ tools just to pay people, move money, and close their books. We started Thera to collapse that fragmented stack into a single source of truth.

Backed by YC, 10X Founders, Zillionize, and Amino Capital.

What You’ll Own

• Top of funnel demand generation
• Paid ads across search, social, and new channels
• In‑person events, field marketing, and partnerships
• Product launches and new product storytelling
• Brand voice, messaging, and positioning
• Creative experiments including stunts and viral moments
• Marketing attribution and pipeline influence

What Success Looks Like

• Consistent inbound leads that convert
• Clear link between marketing and pipeline
• Events that drive real conversations, not just swag
• Fast launches with real customer pull
• A brand people recognize and talk about

About You

• 4 to 7+ years in marketing, ideally at fast‑moving startups
• Hands‑on operator who can run paid ads, write copy, and ship campaigns yourself
• Strong storyteller with a sharp instinct for brand voice
• Comfortable owning experiments end‑to‑end
• Bias toward action, speed, and high standards

Not a fit if

• You want a pure management role or need a big team to operate
• You avoid ambiguity or measurable outcomes
• You're not willing to be in‑person in NYC

Why Thera

• Room to experiment and move fast
• Direct ownership of outcomes
• A product people actually like
• Support for creative risks that work

Read more about our cultural principles: https://www.getthera.com/principles

Compensation Range: $80K - $150K