Marketing Lead (

Oil Authority; Chicago, Northern (IL, KY); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

US Benefits Select

Paid vacation

Holidays

Parental leave

Annual bonus

Long-term incentive

401k matching

Pension

Comprehensive health plan

Flexible work options

Job summary

BP in Chicago is seeking a Marketing Lead for bp pulse to accelerate charger usage, launch new sites, and manage demand partnerships. You will own all US marketing data and communicate performance insights to senior leaders across local and global teams.

The role combines strategic planning with hands-on activation, working with Digital, Site Experience, Product and PR to drive growth, optimize spend and improve the customer journey.

Qualifications

• Senior marketing experience in US market, ideally in EV charging, fuels, convenience, or retail.
• Proven ROI management and marketing spend optimization.
• Data-driven decision making with ability to derive actionable insights.
• Strong stakeholder management and senior leadership briefing skills.
• Strong presentation skills and ability to communicate insights clearly.

Responsibilities

• Own US marketing metrics to drive sessions and gross margin.
• Develop activation plans for new site launches.
• Collaborate with Demand Activation to simplify journeys for target audiences.
• Lead US quarterly planning and translate data into briefs for global teams.
• Collaborate with pricing, demand, and optimization to boost sessions.
• Assist in annual US marketing plans and resourcing.
• Coordinate with digital teams to optimize lower funnel and subscriber activation.
• Work with Digital, Site Experience, Product, and Tech to improve customer experience.
• Collaborate with Corporate PR for consumer and B2B press outputs.

Skills

Senior marketing

US market experience

ROI analysis

Stakeholder management

Data-driven decisions

Presentation skills

Office 365 (Excel/PowerPoint)

Tools

Excel

PowerPoint

Job description

Job Family Group:

Marketing Group

Job Description:

We’re looking for a dynamic, insight- and data-orientated Marketing Lead for bp pulse to focus on increasing usage for our chargers, launching new sites as well as demand partners.

As part of the US commercial team, you will lead marketing efforts locally while maintaining a strong interface with the Global Customer team. You will own all US marketing data that pertains to critical US metrics driving demand and conversion. This includes developing an in-depth understanding of marketing performance and communicating results effectively to senior leadership teams across both local and global collaborators. You will have solid strategic experience, which will be used to identify where best to place budget and resources to deliver the strongest outcomes, in year as well as against a three-year strategy.

Working closely with the distributed team, and with support from the Global Marketing Manager, you will launch new activities successfully, and drive demand within agreed timings.

Responsibilities:

• Own all US marketing metrics and understand how they drive sessions and gross margin that ultimately drive demand
• Develop and implement high quality activation plans (with support from the Global Marketing Manager) for new site launches helping our customers find us
• Work closely with Customer Growth & Demand Activation team to implement demand partner activation (with support from the Global B2B Marketing Lead) challenging the current end-to-end journeys and offers to be simple and unmissable for the target audience
• Lead US quarterly planning efforts, translating information into actionable, clear briefs to global teams including defining content and resourcing requirements and how they translate into return on investment
• Collaborate across the commercial team (pricing, demand, optimisation) to develop hypotheses and tests to improve our business by increasing sessions
• Support in creation of annual US marketing plans to accurately input into financial forecasts, and identify resourcing requirements
• Work hand in hand with network and global digital team to spend efficiently on lower funnel, site and subscriber activation
• Work closely with the Digital and Site Experience teams, Product and Tech to find opportunities to further improve the customer experience (B2C, Omni) and improve performance across the board
• Work closely with Corporate PR to create and deliver Consumer and B2B press output

Essential:

• Relevant experience in a senior marketing role in the US market, preferably from within EV charging, fuels, convenience, or retail.
• Proven commercial acumen with ability to maximise and measure ROI, managing marketing spends
• Track record using customer insights to drive decision making
• Ability to activate and change tact quickly
• Experience of completing campaigns for retail or similar categories on the ground
• Capable of navigating an ever-changing environment, and having a ‘how can we’ approach
• Credible stakeholder management skills – presenting up to senior leadership members
• Data driven decision making with strong attention to detail
• Strong presentation skills, ability to clearly communicate insights and business recommendations to other teams across the business
• Expert knowledge of Office 365 suite, particularly excel & powerpoint
• Genuine interest & willingness to learn more about customer needs in the EV space

Compensation:

How much do we pay (Base)? ($120,000 - $170,000 (Minimum & Maximum)) *Note that the pay range listed for this position is a genuinely expected and reasonable estimate of the range of possible base compensation at the time of posting.

Benefits:

• This position is eligible for US Benefits Select.
• Offers paid vacation depending on your years of relevant industry experience and will range from 120 – 240 hours of vacation per year for full time employees (60 - 240 hours of vacation per year for part time employees).
• Also eligible for 9 paid holidays per year and 2 personal choice holidays.
• Parental leave policy offers up to 8 weeks’ paid leave for the birth or adoption of a child.
• Discretionary annual bonus program.
• Long-term incentive program.
• Generous retirement benefits that include a 401k matching program.
• Includes a pension for eligible employee.
• Health, vision, and dental insurance, as well as life and Short-Term Disability and Long-Term Disability.
• Flexibile working options, a generous paid parental leave policy, excellent retirement benefits, among others.

Why join us:

At bp, we support our people to learn and grow in a diverse and ambitious environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly.

There are many aspects of our employees’ lives that are meaningful, so we offer benefits ( https://exploreyourbenefits.com/landing.html) to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, and excellent retirement benefits, among others!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement:

Up to 25% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Business Acumen, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Digital Innovation, Digital Marketing, Generating customer insights, Innovation Management, Listening, market, Offer and product knowledge, Offer Development, Partner relationship management, Sector, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.