Marketing Lead (

bp; Chicago (IL); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Discretionary annual bonus

Long-term incentive program

401k matching

Job summary

bp is seeking a dynamic Marketing Lead for bp pulse in the US to drive usage of chargers, launch new sites and engage demand partners. You will own US marketing data, track key metrics, and inform senior leadership with insights from cross-functional collaboration.

You will lead annual plans, manage budgets, and partner with Global Marketing to align local actions with a three-year strategy. This hybrid role requires strong business acumen and a track record in retail or EV spaces.

Qualifications

• Relevant experience in a senior marketing role in the US market, preferably from within EV charging, fuels, convenience, or retail.
• Proven commercial acumen with ability to maximise and measure ROI, managing marketing spends.
• Track record using customer insights to drive decision making.
• Ability to activate and change tact quickly.
• Experience of completing campaigns for retail or similar categories on the ground.
• Data driven decision making with strong attention to detail.
• Strong presentation skills, ability to clearly communicate insights and business recommendations to other teams across the business.
• Expert knowledge of Office 365 suite, particularly excel & powerpoint.

Responsibilities

• Own all US marketing metrics and understand how they drive sessions and gross margin that ultimately drive demand.
• Develop and implement high quality activation plans for new site launches helping our customers find us.
• Collaborate with demand activation teams to simplify end-to-end journeys for target audiences.
• Lead US quarterly planning, translating information into actionable briefs for global teams.
• Work with pricing, demand, and optimisation to test hypotheses and improve sessions.
• Support creation of annual US marketing plans and input into financial forecasts.
• Coordinate with digital and site teams to optimize lower funnel activation and customer conversion.
• Partner with PR to deliver consumer and B2B press outputs.

Skills

Advocacy

Brand Management

Channel Management

Digital Marketing

Customer Insights

Strategic Planning

Offer Development

Partner Relationships

Market Knowledge

Job description

Job Description

We’re looking for a dynamic, insight- and data-orientated Marketing Lead for bp pulse to focus on increasing usage for our chargers, launching new sites as well as demand partners.

Job Family Group

Marketing Group

Job Description

As part of the US commercial team, you will lead marketing efforts locally while maintaining a strong interface with the Global Customer team. You will own all US marketing data that pertains to critical US metrics driving demand and conversion. This includes developing an in-depth understanding of marketing performance and communicating results effectively to senior leadership teams across both local and global collaborators. You will have solid strategic experience, which will be used to identify where best to place budget and resources to deliver the strongest outcomes, in year as well as against a three-year strategy.

Working closely with the distributed team, and with support from the Global Marketing Manager, you will launch new activities successfully, and drive demand within agreed timings.

Responsibilities

• Own all US marketing metrics and understand how they drive sessions and gross margin that ultimately drive demand
• Develop and implement high quality activation plans (with support from the Global Marketing Manager) for new site launches helping our customers find us
• Work closely with Customer Growth & Demand Activation team to implement demand partner activation (with support from the Global B2B Marketing Lead) challenging the current end-to-end journeys and offers to be simple and unmissable for the target audience
• Lead US quarterly planning efforts, translating information into actionable, clear briefs to global teams including defining content and resourcing requirements and how they translate into return on investment
• Collaborate across the commercial team (pricing, demand, optimisation) to develop hypotheses and tests to improve our business by increasing sessions
• Support in creation of annual US marketing plans to accurately input into financial forecasts, and identify resourcing requirements
• Work hand in hand with network and global digital team to spend efficiently on lower funnel, site and subscriber activation
• Work closely with the Digital and Site Experience teams, Product and Tech to find opportunities to further improve the customer experience (B2C, Omni) and improve performance across the board
• Work closely with Corporate PR to create and deliver Consumer and B2B press output

Essential

• Relevant experience in a senior marketing role in the US market, preferably from within EV charging, fuels, convenience, or retail.
• Proven commercial acumen with ability to maximise and measure ROI, managing marketing spends
• Track record using customer insights to drive decision making
• Ability to activate and change tact quickly
• Experience of completing campaigns for retail or similar categories on the ground
• Capable of navigating an ever-changing environment, and having a ‘how can we’ approach
• Credible stakeholder management skills – presenting up to senior leadership members
• Data driven decision making with strong attention to detail
• Strong presentation skills, ability to clearly communicate insights and business recommendations to other teams across the business
• Expert knowledge of Office 365 suite, particularly excel & powerpoint
• Genuine interest & willingness to learn more about customer needs in the EV space

How much do we pay (Base)? ( $120,000 - $170,000 (Minimum & Maximum))

Note that the pay range listed for this position is a genuinely expected and reasonable estimate of the range of possible base compensation at the time of posting.

This position is eligible for US Benefits Select.

This position offers paid vacation depending on your years of relevant industry experience and will range from 120 – 240 hours of vacation per year for full time employees (60 - 240 hours of vacation per year for part time employees).

You will also be eligible for 9 paid holidays per year and 2 personal choice holidays.

You may learn more about how we calculate paid vacation and view our generous vacation and holiday schedules at Select SPD.

Bp has a parental leave policy as well, which offers up to 8 weeks’ paid leave for the birth or adoption of a child. Learn more by visiting Select SPD.

We offer a reward package to enable your work to fit with your life.

These offerings include a discretionary annual bonus program, long-term incentive program, and generous retirement benefits that include a 401k matching program.

These benefits include a pension for eligible employee.

You may learn more about our generous benefits at Select SPD.

As part of bp’s wellbeing package, bp offers access to health, vision, and dental insurance, as well as life and Short-Term Disability and Long-Term Disability.

You may learn more about our generous benefits at Select SPD.

Why join us

At bp, we support our people to learn and grow in a diverse and ambitious environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly.

There are many aspects of our employees’ lives that are meaningful, so we offer benefits ( https://exploreyourbenefits.com/landing.html) to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, and excellent retirement benefits, among others!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Please contact us to request accommodation.

Travel Requirement

Up to 25% travel should be expected with this role

Relocation Assistance

This role is not eligible for relocation

Remote Type

This position is a hybrid of office/remote working

Skills

Advocacy, Brand Management, Business Acumen, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Digital Innovation, Digital Marketing, Generating customer insights, Innovation Management, Listening, market, Offer and product knowledge, Offer Development, Partner relationship management, Sector, Translating strategy into plans

Legal Disclaimer

We are an equal opportunity employer and value diversity at our company.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status.

Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.).

If you are selected for a position and depending on your role, your employment may be contingent upon adherence to local policy.

This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.