Marketing Lead

Terracon; Boise (ID); On-site; USD 90,000 - 130,000; Full time

Job summary

Terracon is seeking an experienced Marketing Lead for the Intermountain Region (Utah, Idaho, Montana). The role focuses on developing opportunities across environmental, facilities, geotechnical and materials testing service lines.

You will lead strategy, regional plans, and collaboration with project managers to craft competitive proposals and coordinate events. In this role you will drive CRM usage, manage a marketing team, and partner with corporate marketing for collateral and campaigns,

Qualifications

• Bachelor’s degree in communications or marketing with 6 years related experience, or 10 years without degree.
• Proficient in Microsoft Office and Adobe Creative Suite (InDesign).
• Strategic thinking, problem-solving and strong attention to detail.
• Strong knowledge of SMPS Domains of Practice.

Responsibilities

• Lead marketing strategy for the Intermountain Region (Utah, Idaho, Montana) and support regional growth.
• Develop regional marketing plans aligned with business growth goals.
• Collaborate on proposal development, event coordination, PR, and digital communications.
• Lead market, competitor and client research efforts.
• Manage regional trade shows, conferences, and client appreciation campaigns.
• Maintain CRM usage and reporting, support firm initiatives.

Skills

Strategic thinking

Proposal development

Team leadership

Interpersonal communication

Problem solving

Education

Bachelor’s degree in communications or marketing

Tools

Microsoft Office

Adobe Creative Cloud

InDesign

Photoshop

Illustrator

CRM system

Job description

General Responsibilities

“Explore with us” in our Intermountain Region of Utah, Idaho, and Montana as Terracon’s next Marketing Lead! For this opportunity, our new employee-owner will support developing new opportunities on vertical and horizontal projects for both public and private clients for our environmental, facilities, geotechnical, and materials testing service lines. This opportunity is for an experienced Architecture, Engineering & Construction (AEC) industry marketing professional who will be responsible for leading our Intermountain Region marketing strategy and team, along with identifying business opportunities critical for Terracon’s growth and success in the region.

Essential Roles And Responsibilities

Responsible for leading and supporting a national engineering consulting firm's marketing and communications strategy focused on the Intermountain Region (Utah, Idaho, and Montana). Consult the local offices on business plan strategies to support proposal development, event coordination, public relations, and digital communications. Partner with corporate marketing to create and update promotional collateral and execute marketing plans. Strategize, plan, and participate in local and regional trade shows/conferences and lead project interview preparation. Develop expertise with, and help drive usage of, our Client Relationship Management (CRM) system. A leader with a strong eye for detail, focusing on team building, strategy, and accountability to support our vision of being Best at People, leading in innovation, and dominant in our markets.

Essential Role And Responsibilities

• Lead marketing and communications strategy, capture planning, and proposal development.
• Development of regional marketing plans that align with business growth goals and plans.
• Collaborate with project managers and/or pursuit champions to plan, coordinate, design, edit, and produce strategic, high-quality RFP/RFQ submittals.
• Lead market, competitor and client research efforts.
• Manage and actively participate in the event planning and organization of trade shows/conferences/community involvement/client appreciation gift campaigns.
• Maintain, utilize, and champion CRM efforts.
• Provide support for miscellaneous marketing requests and firm initiatives.
• Ability to lead and empower a marketing team, encouraging growth, accountability, and high-quality work.
• Provides consistent support to the team, particularly in navigating interpersonal and cross-functional situations.

Responsibilities

Position will sit in either Salt Lake City, Boise or Great Falls. This position requires in-person, in-office work and travel.

• Experience in the AEC industry, with an understanding of its clients, timelines, and proposal expectations.
• Strong grasp of proposal strategy, including the importance of client-specific, differentiated content.
• Experience leading a team with direct reports is desired.
• Strategy-driven mindset with the ability to prioritize initiatives.
• CPSM certification desired, not required.
• Knowledge of how to complete an SF330.
• Strong experience with Microsoft Office (required) and Adobe Creative Cloud (InDesign, Photoshop, Illustrator).
• Experience with a CRM system is desired.
• Social Media/Public Relations experience.

Requirements

• Bachelor’s degree in communications or marketing preferred, or related degree and 6 years experience. Or, in lieu of a degree, 10 years of related experience.
• Proficient in Microsoft Office and Adobe Creative Suite (InDesign).
• Strategic and critical thinking, and problem-solving skills.
• Proficient in the six SMPS Domains of Practice.
• Strong knowledge of digital technology and ever-advancing communications and organizational tools.
• Strong quality control and attention to detail.
• A valid driver’s license with acceptable violation history may be required.