Marketing Intern: Brand Strategy & Mentorship

Pepsi; Purchase (NY); On-site; USD 29,000 - 47,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Disability insurance

Retirement plan

Job summary

PepsiCo, a global leader in food and beverage, seeks a Marketing Intern to lead real-world business projects over a 10-week period at one of its U.S. headquarters locations (Chicago, Purchase NY, or Plano TX).

You will work with experienced marketing professionals, gain hands-on experience, and present a strategic recommendation to senior leadership. You will develop ownership, leadership, and business acumen through core projects, mentorship, and exposure to top brands and campaigns, with

Qualifications

• Pursuing an undergraduate degree with expected graduation between Dec 2027 and May 2028.
• Preferred majors: Business or Marketing (others considered).
• Minimum GPA of 3.0; include on resume.
• Locations of interest: Plano TX, Purchase NY, Chicago IL.
• Must have indefinite right to work in the United States.

Responsibilities

• Partner with agencies to craft brand positioning and communications strategies.
• Generate brand activation ideas based on consumer insights.
• Analyze brand performance, competitor performance, and channel dynamics.
• Develop communications plans to support new product launches and promotions.
• Support innovation teams with consumer analysis, concept development, and graphics.

Skills

Leadership

Marketing experience

Analytical ability

Digital media familiarity

Consumer empathy

Curiosity

Drive to results

Education

Undergraduate degree

Job description

PepsiCo, a global leader in food and beverage, seeks a Marketing Intern to lead real-world business projects over a 10-week period at one of its U.S. headquarters locations (Chicago, Purchase NY, or Plano TX).

You will work with experienced marketing professionals, gain hands-on experience, and present a strategic recommendation to senior leadership. You will develop ownership, leadership, and business acumen through core projects, mentorship, and exposure to top brands and campaigns, with