Marketing Intern: Brand Strategy & Growth

PepsiCo; New York (NY); On-site; USD 29,000 - 47,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Disability Insurance

Life Insurance

401(k) / Defined Contribution

Employee Assistance Program (EAP)

Job summary

PepsiCo in the United States offers a 10-week Marketing Internship across our U.S. headquarters in Chicago, Purchase, or Plano. You will tackle a real business challenge, collaborate with cross‑functional partners, and present a strategic recommendation to senior leadership.

This program serves as PepsiCo’s main talent pipeline for marketing, with hourly compensation and full benefits. Ideal candidates are pursuing undergrad in business or marketing, GPA 3.0+, and authorized to work in the

Qualifications

• Pursuing undergrad with expected graduation between Dec 2027 and May 2028.
• Preferred majors: Business or Marketing.
• Minimum GPA of 3.0. Include on resume.
• Willing to work in Plano, Purchase, or Chicago.
• Authorized to work in the United States.

Responsibilities

• Partner with agencies for brand positioning and communication strategies.
• Generate brand activation ideas based on consumer insights.
• Analyze brand performance and channel dynamics.
• Develop communications plans for new product launches and promotional events.
• Support innovation teams in consumer analysis and concept development.

Skills

Leadership

Marketing experience

Creative instincts

Consumer empathy

Brand passion

Digital media familiarity

Analytical skills

Adaptability

Results‑driven

Curiosity

Education

Pursuing undergraduate degree

GPA 3.0 or higher

Preferred majors: Business or Marketing

Bachelor’s degree within 1 year of internship

Job description

PepsiCo in the United States offers a 10-week Marketing Internship across our U.S. headquarters in Chicago, Purchase, or Plano. You will tackle a real business challenge, collaborate with cross‑functional partners, and present a strategic recommendation to senior leadership.

This program serves as PepsiCo’s main talent pipeline for marketing, with hourly compensation and full benefits. Ideal candidates are pursuing undergrad in business or marketing, GPA 3.0+, and authorized to work in the