Marketing Intern – Academia/Government Markets (Summer 2027)

Promega Corporation; Madison (WI); On-site; USD 17,000 - 25,000; Full time

Job summary

Promega Corporation is seeking a Marketing Intern to support the Academia & Government (A/G) Strategic Marketing team. You will gain exposure to strategic and executional marketing activities, including market analysis, content creation, and development of sales enablement tools that align with Promega’s mission of advancing scientific discovery.

The role involves collaborating with multiple marketing groups to ensure alignment of global and regional campaigns, updating collateral for brand

Qualifications

• Currently pursuing a degree in Marketing, Business, Communications, Life Sciences, or a related field.
• Strong analytical skills with the ability to interpret market trends and funding data.
• Excellent written and verbal communication skills, particularly in scientific and marketing contexts.
• Experience with Microsoft Office, Adobe Creative Suite, and social media management platforms.
• Demonstrated proficiency in digital tools and technology, with the ability to adapt and leverage emerging technologies, such as artificial intelligence, to improve efficiency, automation, and collaboration.

Responsibilities

• Assist in developing customer personas and market segmentation for targeted campaigns.
• Support competitive landscape research, identifying players, funding trends, and partnership opportunities.
• Create marketing content including social media posts, blogs, presentations, emails, and event collateral.
• Collaborate on training materials, playbooks, and sales enablement tools with the marketing team.
• Analyze marketing metrics, campaign performance, and customer engagement to inform optimization.

Skills

Analytical skills

Written and verbal communication

Microsoft Office

Adobe Creative Suite

Social media management platforms

Digital tools & AI awareness

Education

Currently pursuing a degree in Marketing, Business, Communications, Life Sciences, or related field

Tools

Microsoft Office

Adobe Creative Suite

Social media platforms

Job description

JOB OBJECTIVE

We are seeking a motivated and creative Marketing Intern to support the Academia & Government (A/G) Strategic Marketing team. This role offers exposure to both strategic projects and executional tasks, giving the intern valuable experience in global marketing for life sciences. The intern will assist in market analysis, content creation, campaign execution, and development of sales enablement tools that align with Promega’s mission of driving scientific discovery.

CORE DUTIES

• 1. Assist in the development of customer personas and academic/government market segmentation to inform targeted campaigns.
• 2. Support competitive landscape research, identifying key players, funding trends, and partnership opportunities in the A/G market.
• 3. Participate in the creation of marketing content, including social media posts, blog entries, presentations, email campaigns, and event collateral.
• 4. Collaborate with the Market Development Manager and Sr. Strategic Marketing Manager to develop and refine training materials, playbooks, and sales enablement tools.
• 5. Help analyze marketing metrics, campaign performance, and customer engagement to provide recommendations for optimization.
• 6. Contribute to the coordination and promotion of tradeshows, conferences, and academic events.
• 7. Work cross-functionally with Product Marketing, Branch Marketing, and Sales teams to ensure alignment of global and regional campaigns.
• 8. Ensure brand consistency across all marketing deliverables by updating collateral and collaborating with Marketing Services.
• 9. Demonstrate inclusion through words and actions, acting with kindness, curiosity, and respect for others.
• 10. Embrace and apply Promega’s 6 Emotional & Social Intelligence (ESI) core principles in daily work.
• 11. Understand and comply with ethical, legal, and regulatory requirements applicable to our business.

KEY QUALIFICATIONS

• 1. Currently pursuing a degree in Marketing, Business, Communications, Life Sciences, or a related field.
• 2. Strong analytical skills with the ability to interpret market trends and funding data.
• 3. Excellent written and verbal communication skills, particularly in scientific and marketing contexts.
• 4. Experience with Microsoft Office, Adobe Creative Suite, and social media management platforms.
• 5. Demonstrated proficiency in digital tools and technology, with the ability to adapt and leverage emerging technologies, such as artificial intelligence, to improve efficiency, automation, and collaboration.

PREFERRED QUALIFICATIONS

• 1. Prior experience with market analysis, content creation, or campaign management.
• 2. Interest in the life sciences industry, with familiarity in academic/government research, biotech, or diagnostics markets.

PHYSICAL DEMANDS

• 1. Ability to remain stationary for several hours at a time.
• 2. Ability to move objects up to 20 pounds.
• 3. Ability to transport items between buildings.
• 4. Ability to use a computer.

At Promega, we value diversity and strive to create an inclusive workplace. We are proud to be an Equal Opportunity Employer, making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected class.