Market Development Intern, Academic/Gov't Markets (Summer 2027)

Promega Corporation; Fitchburg (WI); Sur place; USD 42 000 - 52 000; Plein temps

Résumé du poste

Promega Corporation is seeking a Market Development Intern to support the Academia & Government segment within the Strategic Marketing team. The role involves market research, customer segmentation, content creation, and campaign support, reporting to the Market Development Manager.

You will help develop training materials, sales enablement tools, and CRM records while contributing to global marketing initiatives.

Qualifications

• Currently pursuing a Bachelor's or Master's degree in Marketing, Business, Communications, Life Sciences, or a related field.
• Strong analytical and written communication skills in scientific and marketing contexts.
• Experience with marketing content creation and social media management.
• Proficiency in Microsoft Office; familiarity with Adobe Creative Suite.
• Strong organizational skills; ability to manage multiple assignments and deadlines.

Responsabilités

• Assist in developing customer personas and market segmentation for targeted campaigns.
• Support market and competitive research and summarize findings for the team.
• Create marketing content including social posts, blogs, presentations, emails, and event collateral.
• Collaborate to develop training materials, playbooks, and sales enablement tools.
• Analyze marketing metrics and campaign performance; provide optimization recommendations.
• Coordinate tradeshows and academic outreach events, including logistics and post-event follow-up.
• Maintain CRM records and ensure data accuracy and completeness.
• Work with Product Marketing, Branch Marketing, and Sales to align global and regional campaigns.
• Complete an intern project and present findings to SBU leadership.
• Demonstrate inclusion, ethical conduct, and Promega's core principles in daily work.

Description du poste

JOB OBJECTIVE

The Market Development Intern, Academia & Government (A/G), supports the A/G Strategic Marketing team in expanding Promega's presence across the academic and government research sectors. Reporting to the Market Development Manager, A/G, the intern contributes to both strategic projects and executional work, including market and competitive research, customer segmentation, content creation, campaign and event support, and the development of sales enablement tools. The role is structured to give the intern practical experience in global life science marketing while producing deliverables that directly support the SBU's growth objectives and Promega's mission of driving scientific discovery.

CORE DUTIES

1. Assist in developing customer personas and academic/government market segmentation to inform targeted campaigns, working under the direction of the Market Development Manager.
2. Support competitive landscape and funding research by identifying key players, federal and institutional funding trends, and partnership opportunities in the Academic & Government market, and organizing findings into usable summaries for the team.
3. Contribute to the creation of marketing content, including social media posts, blog entries, presentations, email campaigns, and event collateral.
4. Collaborate with the Market Development Manager and Sr. Strategic Marketing Manager to develop and refine training materials, playbooks, and sales enablement tools.
5. Help analyze marketing metrics, campaign performance, and customer engagement data, and provide recommendations for optimization.
6. Contribute to the coordination and promotion of tradeshows, conferences, and academic outreach events, including logistics support, materials preparation, and post-event follow-up.
7. Support maintenance of contact, Key Opinion Leader, and institutional records in CRM, helping ensure accuracy and completeness of segment data.
8. Work cross-functionally with Product Marketing, Branch Marketing, and Sales teams to support alignment of global and regional campaigns and ensure brand consistency across deliverables in partnership with Marketing Services.
9. Complete an assigned intern project and present findings and recommendations to SBU leadership at the conclusion of the internship.
10. Adapt to change with flexibility, maintain a high standard of excellence, and persistently pursue goals despite challenges. Be mindful of how actions and behavior affect colleagues, contributing positively to a team effort and making a significant impact towards shared objectives.
11. Demonstrates inclusion through their own words and actions and is accountable for a safe workspace. Acts with kindness, curiosity, and respect for others.
12. Embracing and being open to incorporating Promega's 6 Emotional & Social Intelligence (ESI) core principles in daily work.
13. Understands and complies with ethical, legal, and regulatory requirements applicable to our business.

KEY QUALIFICATIONS

1. Currently pursuing a Bachelor's or Master's degree in Marketing, Business, Communications, Life Sciences, or a related field.
2. Strong analytical skills, with the ability to interpret market trends and funding data.
3. Excellent written and verbal communication skills, particularly in scientific and marketing contexts.
4. Experience with Microsoft Office, with familiarity in Adobe Creative Suite and social media management platforms.
5. Strong organizational skills, with the ability to manage multiple assignments and deadlines.
6. Collaborative, curious, and self-motivated, comfortable asking questions and working with colleagues across functions, cultures, and time zones.
7. Demonstrated proficiency in digital tools and technology, including Microsoft applications and mobile platforms, with the ability to adapt and leverage emerging technologies, such as artificial intelligence, to improve efficiency, automation, and collaboration.

PREFERRED QUALIFICATIONS

1. Prior internship or coursework experience in market analysis, content creation, or campaign management.
2. Interest in the life sciences industry, with familiarity in academic/government research, biotech, or diagnostics markets.
3. Experience with AI tools, marketing analytics platforms, or CRM systems.
4. Hands‑on laboratory experience in an academic or government research setting, or additional language skills.

PHYSICAL DEMANDS

1. Ability to remain stationary for several hours at a time.
2. Ability to use telephone and computer equipment, including Microsoft Office applications.
3. Ability to move objects up to 20 pounds and transport items between buildings.
4. Ability to travel.

At Promega, we value diversity and strive to create an inclusive workplace. We are proud to be an Equal Opportunity Employer, making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected class.