Marketing Graphic Designer

HookedCRM; Saint Petersburg (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Hooked CRM is seeking a Graphic Designer / Product Designer to shape the visual direction of our SaaS platform, marketing campaigns, product demos, website experiences, and overall brand.

This role will collaborate with marketing, paid media, product, and development teams to maintain a modern, high-quality visual identity across customer touchpoints through brand design, UI concepts, motion graphics, and videos.

Qualifications

• Portfolio demonstrating modern, clean, product-focused work.
• Strong proficiency in Figma and Adobe Creative Suite.
• Experience designing for SaaS, software, or product-led companies is preferred.
• Experience creating motion graphics and product animations.
• Ability to maintain brand consistency across channels.
• Bachelor's degree preferred or strong portfolio with relevant experience.

Responsibilities

• Design assets for web, social, ads, sales materials, and presentations.
• Create motion graphics, product animations, and video explainers.
• Turn product updates into engaging visuals with cross-functional teams.
• Collaborate with performance marketing and product teams for campaigns.
• Ensure branding is consistent across all customer touchpoints.
• Contribute to UI concepts and design system improvements.

Skills

Graphic design

UI design

Motion graphics

Video editing

Brand design

Design systems

Education

Bachelor's degree in Graphic Design or related field

Tools

Figma

Adobe Photoshop

Adobe Illustrator

After Effects

Premiere Pro

Job description

Hooked CRM is hiring a Graphic Designer / Product Designer to help shape the visual direction of our SaaS platform, marketing campaigns, product demos, website experiences, and overall brand.

This role will work closely with our marketing, paid media, product, and development teams to ensure Hooked CRM maintains a consistent, modern, and high-quality visual identity across every customer touchpoint through brand design, product-focused creatives, UI concepts, motion graphics, and videos.

We want someone who can understand the product, our users, our positioning, and our growth goals, then translate those into polished creative assets that support both the brand and customer acquisition.

Brand and Marketing Design

• Design high-quality creative assets for Hooked CRM across web, social media, paid advertising, sales materials, presentations, and other marketing channels that are consistent with our brand and allow growth.
• Develop visual concepts that clearly communicate Hooked CRM's features, value proposition, and product experience across different formats, channels, and audience segments.
• Create campaign-specific graphics in collaboration with our performance marketing team.
• Maintain consistency across typography, layout, visual hierarchy, spacing, color usage, and overall brand presentation.

Motion Graphics & Video

• Create motion graphics, product animations, and visual explainers for marketing and product education.
• Produce and edit short-form and long-form product demo videos, feature walkthroughs, software tutorials, and sales enablement content for marketing, advertising, product education, and social channels.
• Work with internal teams to turn product updates and feature releases into engaging visual content.
• Work closely with our performance marketing & product teams to develop creative for paid campaigns across Meta, Google, Reddit, and other channels.
• Translate campaign performance data and creative feedback into new design concepts and testing variations.
• Coordinate with developers to ensure website and product-related designs are implemented accurately.
• Work with sales and marketing teams to create visuals that support demos, presentations, outbound efforts, and customer acquisition.
• Help ensure branding remains consistent across all Hooked CRM teams and customer-facing materials.

What We're Looking For

• Strong graphic design portfolio featuring modern, clean, product-focused work.
• High proficiency in Figma is required.
• Experience designing for SaaS, software, technology startups, or product-led companies is strongly preferred.
• Strong proficiency with Adobe Creative Suite, particularly:
• Photoshop
• Illustrator
• After Effects
• Experience creating motion graphics and product animations.
• Video editing experience, especially for software demos, product walkthroughs, tutorials, or marketing videos.
• Strong understanding of brand consistency, visual hierarchy, typography, layout, and spacing.
• Ability to design for both marketing performance and overall brand quality.
• Understanding of UX/UI principles and modern SaaS product design.
• Ability to take direction, work within an established design system, and still bring new creative ideas.
• Comfortable managing multiple projects in a fast-moving environment.

Education and Experience

• 2+ years of experience in graphic design, product design, brand design, UI design, or a related creative role.
• Experience working with SaaS, software, technology, or other product-focused companies preferred.
• Strong portfolio showcasing relevant work such as:
• SaaS product visuals
• Marketing graphics
• Paid advertising creative
• UI concepts
• Motion graphics
• Professional experience using Figma is required.
• Experience with Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, and After Effects.
• Motion graphics or video editing experience is strongly preferred.
• Bachelor's degree in Graphic Design, Visual Communication, Digital Media, UX/UI Design, Marketing, or a related field is preferred, but not required for candidates with a strong portfolio and relevant experience.

About Hooked CRM

Hooked CRM is a modern CRM and communications platform built for sales teams that need better calling, lead management, automation, and AI-powered workflows.

Our platform combines CRM functionality with powerful communication and dialing capabilities designed for high-volume sales organizations.

As Hooked CRM continues to grow, this role will have a meaningful impact on how customers experience the brand—from the first advertisement they see to the website, product demo, sales process, and platform itself.