Marketing Executive - Paid Social (Maternity cover contract)

Informa PLC; United States; Hybrid; USD 46,000 - 56,000; Full time

Benefits offered by this job

Salary plus 5% bonus

Flexible working culture

Pension

Private medical insurance

Employee assistance programme

Volunteer days

Share matching

Life insurance

Birthday leave

Conference / travel opportunities

Career development

Wellbeing support

Work-life balance

Job summary

Taylor & Francis Group, part of Informa PLC, is seeking a Marketing Executive - Paid Social to lead paid social activity within the Performance Marketing Team on a maternity cover contract through ~October 2027. The role reports to the Paid Social Manager and involves collaboration with marketing planning, analytics, and broader stakeholders.

A strong emphasis on ROI and growth is expected, with flexibility for in-office and remote work.

Qualifications

• Experience managing paid social campaigns on LinkedIn and Meta.
• Ability to optimize campaigns to improve growth and ROI.
• Collaborate with planning, analytics and other teams.

Responsibilities

• Own paid social campaign plans and performance.
• Lead paid social activity across territories with ROI focus.
• Collaborate with planning teams to recommend growth strategies and budgets.
• Present performance to stakeholders and document strategies for efficiency.
• Keep up-to-date with market trends and new platforms for social.

Skills

Paid social

Campaign management

ROI focus

Cross-functional collaboration

Tools

LinkedIn Ads

Meta Ads

Job description

We have an immediate opportunity for a Marketing Executive - Paid Social to join our Performance Marketing Team on a maternity cover contract until around October 2027. This role will be a key player in the implementation and development of paid social at Taylor & Francis, maximizing growth and return on investment. Reporting to the Paid Social Manager, the successful candidate will be a keen collaborator, regularly liaising with planning teams within marketing, analytics teams, and the wider business. You will be responsible for:

• Ownership of specific paid social campaign plans and performance.
• Lead paid social activity across all territories, ensuring performance is optimized to achieve high levels of growth with an ROI focus.
• Work closely with the planning teams to recommend effective growth strategies and budgets.
• Effectively collaborate with other teams and internal stakeholders
• Lead paid social innovation within the team, keeping abreast of market trends and developments, and identifying new platforms, tech, and audiences to drive our social offering forward.
• Utilizing a clear test-and-learn agenda. Clearly communicate social performance and uncover growth levers, effectively documenting our strategies and approach, to drive common understanding and efficiency. We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at conference - you get the flexibility and support to work from home or remotely. Demonstrable experience and expertise in managing paid social ad campaigns in platforms such as LinkedIn and Meta.
• An awareness of key commercial issues such as profitability, growth, strategy evaluation and selection, and business development.
• Possess a high degree of understanding of market conditions and commercial opportunities.
• High degree of proficiency in their area.
• Effectively manages all information related to projects and corresponding KPIs.
• Able to effectively present information to a variety of stakeholders.
• Maintains advanced knowledge of new marketing/industry trends.
• Focused on self-development. Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential. Our purpose is to foster human progress through knowledge. We strongly believe that this requires we encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that's the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we'd love to hear from you., If you're excited about working with Taylor & Francis to foster human progress through knowledge, At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves.

Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working.

We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers Or better yet check out our LinkedIn 'Life' Page, highlighting our accomplishments, employees, and company culture. It's also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F. https://www.linkedin.com/company/taylor-&-francis-group/life/79e0c27c-afdf-4bbb-84e6-5f8ed5e10bb8

• A salary of £38,260 pa + 5% bonus
• An excellent work/life balance with a fantastic, flexible working culture
• 25 days annual leave per year plus a day off for your birthday
• 3 additional discretionary days off during the holiday season at the end of the year
• 4 paid volunteering days each year
• Company funded single cover private medical insurance
• Employee assistance programme - offering 24/7 well-being support
• Share Match - Plan that matches every share purchased with two free shares.
• Pension scheme
• Life assurance, plus optical and medical care