Marketing Executive

Central Bedfordshire College; Bedford (IN); On-site; USD 42,000 - 46,000; Full time

Benefits offered by this job

27 days annual leave

People’s Pension

Retail and Leisure Discounts

professional development opportunities

accessing college courses

Job summary

The Bedford College Group is seeking a Marketing Executive to join the Marketing and Digital department. You will drive campaigns, manage content and oversee brand across channels to recruit students and raise brand awareness.

Role involves CRM-driven marketing, data analysis, collaboration with curriculum teams and open to travel to open days and events as required.

Qualifications

• Degree in Marketing, Business or related subject, or equivalent professional qualification.
• Experience delivering integrated online and offline campaigns with measurable outcomes.
• Strong copywriting, project management and organisational skills.
• Ability to manage campaigns, analyse performance data and ROI.

Responsibilities

• Create, deliver and optimise integrated marketing campaigns to increase enquiries, applications and enrolments.
• Lead development of prospectuses, websites, case studies and marketing materials reflecting the College brand.
• Utilise CRM and marketing tools to monitor KPIs, analyse customer behaviour and provide insights.

Skills

Marketing

Digital marketing

Content creation

CRM campaigns

Analytics

Education

Marketing or related degree

Tools

CRM systems

Website CMS

Job description

Location

Bedford

Bedford College – Cauldwell Street Campus OR Tresham College – Kettering Campus

Salary

Between £30,915 and £33,915 per annum DOE and Qualifications

Employment Details

Expires: 17/11/2026 23:59

Contract Type: Permanent – Full Time

Hours/Weeks: 37 hours per week – 52 weeks per year

Right to Work: UK based contract; We’re unable to offer sponsorship and any offer of employment will be subject to evidence of your Right to Work in the UK.

Benefits

• 27 days annual leave plus Bank holidays
• People’s Pension
• Retail and Leisure Discounts
• excellent professional and personal development opportunities
• accessing college courses

About The Role

We are currently seeking a Marketing Executive to join our Marketing and Digital department at The Bedford College Group.

As a Marketing Executive, you play an important role in the success of our students through:

• Marketing Campaigns & Student Recruitment - Create, deliver and optimise integrated marketing campaigns that increase enquiries, applications and enrolments, supporting recruitment targets while raising the profile of College brands and enhancing the customer journey from initial enquiry through to enrolment.
• Content Creation & Brand Management - Lead the development of prospectuses, websites, case studies and marketing materials, producing high-quality copy and content that reflects the College brand, engages target audiences and promotes courses effectively across multiple channels.
• CRM, Data Analysis & Campaign Performance - Utilise CRM systems and marketing tools to manage conversion campaigns, monitor KPIs, analyse customer behaviour, conduct campaign testing, evaluate ROI, and provide insights to improve marketing effectiveness and recruitment outcomes.
• Stakeholder Engagement & Service Delivery - Act as the key marketing contact for curriculum teams and stakeholders, building strong relationships, identifying unique selling points, coordinating activities across departments, and ensuring projects are delivered on time, within budget and to a high standard.
• Events, Professional Standards & College Responsibilities - Support open days, graduation ceremonies and promotional events, represent the Marketing Directorate professionally, and promote safeguarding, equality, diversity and inclusion, health and safety, and continuous professional development in line with College policies and values.

About You

• Marketing Qualifications & Professional Development - Holds a degree in Marketing, Business or a related subject (or equivalent professional marketing qualification), supported by a commitment to continuous professional development and keeping marketing knowledge and skills up to date.
• Marketing Campaigns & Digital Expertise - Experienced in developing and delivering integrated online and offline marketing campaigns with measurable outcomes, including digital advertising, social media marketing, email marketing, CRM-driven campaigns, website content management and customer journey optimisation.
• Content Creation, Project Management & Analysis - Demonstrates strong copywriting, project management and organisational skills, with the ability to manage multiple campaigns, analyse performance data, evaluate ROI, identify improvements and deliver projects to deadline and budget.
• Communication, Stakeholder Management & Customer Focus - Builds effective relationships with internal and external stakeholders, communicates confidently at all levels, provides high-quality customer service, and works collaboratively to achieve recruitment, marketing and organisational objectives.
• Professionalism, Flexibility & Continuous Improvement - Highly organised, detail-oriented and proactive, with excellent IT skills, sound judgement and problem-solving abilities, a commitment to the College values of Student Focus, High Performance, Respect, Openness and Honesty, and the flexibility to travel and work outside normal hours when required.

Interview Details

Interviews to be held: 02 December 2026.

Note: Interviews will be held in Bedford, though this role could be based at Bedford or Kettering depending on the candidate.

Success Criteria

Successful candidates must also be able to demonstrate alignment to our organisational VISION values:

• Valuing Teamwork - We are one team who by working together can achieve great things, respecting the opinion and valuing the contribution each of us makes.
• Improving Continuously - We challenge ourselves to always do better by trying new things, sharing knowledge, reflecting on practice and learning from others.
• Student Centred - At our heart is always doing what is best for our students. We consider students in all of our decision making to create positive outcomes and memorable experiences for every student.
• Inclusive - We celebrate differences and diversity, recognising that we can learn from each other.
• Open and Caring - We care about the wellbeing of our staff, our students, our community and wider society, creating an environment built on trust where we listen, engage with and support each other.
• Nurturing Education Excellence - We promote educational excellence by delivering programmes that challenge our students to achieve their ambitions.

About The Bedford College Group

The Bedford College Group was formed in 2017 following the merger of Bedford College and Tresham College and is now the largest provider of education in the South East Midlands, with over 15,000 students passing through our doors each year.

Today, the Group is made up of a family of colleges across Bedfordshire and Northamptonshire: Bedford College, Central Bedfordshire College and Tresham College in the towns of Bedford, Dunstable, Leighton Buzzard, Corby, Kettering and Wellingborough; Shuttleworth College, a specialist land-based college; The Bedford Sixth Form, (the only dedicated sixth form in Bedford); The Corby Sixth Form, (opened in September 2023); and the National College for Motorsport alongside Silverstone race circuit.To widen accessibility to education and training, the Group also has community-based Learning Centres in Bedford, Corby and Kettering which offer IT training.

Safeguarding Our Students

The Bedford College Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. The successful candidate will be subject to thorough vetting process which includes, an enhanced DBS check and satisfactory references.

This post is exempt from the Rehabilitation of Offenders Act 1974. The Rehabilitation of Offenders Act 1974 and the Exceptions Order 1975, provides information about which convictions must be declared during job applications and related exceptions and further information about filtering offences can be found in the DBS filtering guide. The Bedford College Group's policy on Employment of Ex-Offenders is attached to this vacancy.

Candidates who are barred from working with children are reminded it is a criminal offence to apply for this post.