Marketing Excellence Program - AI

Cricket Wireless LLC.; Dallas (TX); On-site; USD 106,000 - 144,000; Full time

Benefits offered by this job

Competitive Base Salary

Performance Based Commission

Paid Training

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement

Job summary

AT&T is offering a 24‑month Marketing Excellence Program – Graduate Experience AI Track in Dallas. You will rotate through teams focused on marketing strategy, product marketing, analytics, and AI enablement to embed AI into workflows.

You’ll gain executive mentoring, cross‑functional exposure, and a path toward senior marketing leadership in a dynamic corporate environment.

Qualifications

• Earned Masters/MBA by June 2027, in Marketing/Analytics/AI specializations.
• Two to seven years of relevant full‑time work experience in marketing or AI enablement.
• Experience leading cross‑functional projects and translating strategy into execution.
• Ability to use qualitative and quantitative insights to guide decisions.

Responsibilities

• Broad strategic marketing exposure across a large, complex business.
• Own work tied to customer, brand, product, growth, and ops priorities.
• Develop leadership, executive communication, and decision‑making skills.
• Mentorship, coaching, and cross‑functional collaboration.

Skills

Strategic marketing

Data-informed insights

AI integration

Cross-functional collaboration

Ownership & accountability

Adaptability

Executive storytelling

Education

MBA or MS Marketing

Job description

This position requires in-office presence and is only offered at the Dallas location. At AT&T, you’ll be empowered to create real change in an ever‑expanding, connected world. As part of our corporate team, your impact will be felt no matter how your work translates to our core goal of serving customers and transforming lives. We’re fueled by a passion to provide innovative solutions and driven to connect the world in meaningful ways. By joining the AT&T Marketing Excellence Program – Graduate Experience AI Track, you will gain accelerated exposure to Marketing & Growth through preselected rotations intentionally focused on advancing AI‑enabled marketing across the organization. During this full‑time 24‑month program, you’ll work on priority projects and initiatives across teams—spanning areas such as marketing strategy, product marketing, operations, analytics, digital, marketing technology, research, insights, and customer growth to help embed AI into everyday scopes of work, strengthen adoption, and expand the organization’s capacity to use AI at scale. In addition, you’ll receive targeted development opportunities, executive mentoring, and relationship‑building experiences with senior marketing leaders and cross‑functional partners who are shaping how AT&T applies AI to drive smarter decisions, stronger execution, and measurable business impact.

What you’ll do

• Broad strategic marketing exposure across a large, complex business.
• Hands‑on ownership of work tied to real customer, brand, product, growth, and operational priorities.
• Leadership development focused on business acumen, influence, executive communication, and decision‑making.
• Mentorship, coaching, peer learning, speaker sessions, and external marketing insights.
• Preparation for long‑term career growth in marketing strategy, product marketing, brand, analytics, operations, research, and related leadership roles.

What you’ll bring

• Strategic marketing leader who turns strategy into execution.
• Data‑informed problem solver who uses insights to drive decisions.
• AI‑enabled operator who integrates AI into workflows to enhance insights, efficiency, and outcomes.
• Influential collaborator who aligns stakeholders and works across teams.
• Accountable owner who delivers results and owns outcomes.
• Adaptable learner who thrives in change, ambiguity, and continuous improvement.
• Executive storyteller who communicates clearly and concisely.

What you’ll need

• Earned Masters/MBA degree by June 2027, preferably in Marketing, Business, Analytics, and AI specializations degree’s Two to seven years of relevant full‑time work experience in marketing, business, agency, consulting, product, and AI enablement – execution.
• Experience leading cross‑functional projects and translating strategy into execution.
• Ability to use qualitative and quantitative insights to guide decisions and recommendations.
• Demonstrated executive storytelling, collaboration, ownership, adaptability, and accountability.

Our Marketing Excellence Program – AI Track professional earns an annual salary of $125,000, not to mention all the other amazing rewards that working at AT&T offers. Individual starting pay within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits

• Competitive Base Salary
• Performance Based Commission
• Paid Training
• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company‑designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours: 40 Time Type: Regular Location: Dallas, Texas

AT&T will not sponsor applicants for work visas of any kind for this position. AT&T will consider for employment: qualified applicants in a manner consistent with the requirements of federal, state, & local laws.

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.