Marketing & Events Strategist

TAPCO (Traffic and Parking Control Co., LLC); Milwaukee (WI); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Paid holidays

Paid vacation and personal time

Parental leave (4 weeks)

401K with employer match

Short-term disability

Health insurance

Dental insurance

Vision insurance

Pet insurance

Company events & lunches

Job summary

TAPCO, a Milwaukee-based leader in traffic and parking control, seeks a Marketing and Events Specialist to execute integrated marketing initiatives, campaigns, events, and communications programs. The role partners with sales, product, operations, and external vendors to deliver on brand standards and drive customer experience goals.

Reporting to the Senior Marketing Operations Manager, you will manage event plans, campaigns, and demo production coordination in a fast-paced environment while

Qualifications

• BA/BS in Marketing, Communications or Business Administration or equivalent relevant experience.
• Experience in tradeshow/event planning and management from pre-event planning through post-event completion is preferred.
• Marketing Automation software (HubSpot) and CRM (Salesforce) knowledge is a plus

Responsibilities

• Create and maintain detailed event plans including reservations, timelines, venues, staffing, materials, and budgets.
• Ensure event leads are integrated into the CRM and analyze post-event ROI reports.
• Plan and manage multiple marketing projects in ClickUp through various stages of completion.
• Coordinate involvement and align stakeholders to maximize value from internal and external teams.
• Maintain and organize tradeshow inventory and pack crates for shipment.
• Order sales and marketing materials and manage swag, print collateral and assets
• Lead coordination with operations and engineering of the demo production process
• Assist in planning and executing projects within the marketing department
• Support brand standards and stay updated on industry trends

Skills

Project management

Communication

Organization

Microsoft Office

Education

BA/BS in Marketing, Communications or Business Administration

Tools

ClickUp

HubSpot

Salesforce

Job description

TAPCO, a Milwaukee-based leader in traffic and parking control, seeks a Marketing and Events Specialist to execute integrated marketing initiatives, campaigns, events, and communications programs. The role partners with sales, product, operations, and external vendors to deliver on brand standards and drive customer experience goals.

Reporting to the Senior Marketing Operations Manager, you will manage event plans, campaigns, and demo production coordination in a fast-paced environment while