Marketing Events & Sponsorship Specialist
Realityworks
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Benefits offered by this job
Job summary
Realityworks is an employee-owned education technology company based in Eau Claire, Wisconsin. We are seeking a Marketing Events & Sponsorship Specialist to lead planning and execution of tradeshows, conferences, sponsorships, and training events to connect educators and customers with our family of brands.
In this collaborative role, you will manage calendars, coordinate logistics, and work with Sales, Marketing, Product Management, and vendors to optimize event ROI, generate leads, and build
Qualifications
- Associate or Bachelor’s Degree in Marketing, Sales, Business, Communications or related field.
- Proficient in Microsoft 365 (Excel, Word, PowerPoint, Outlook).
- Experience with PC-based software and automated database management systems.
Responsibilities
- Own planning, coordination, and execution of company participation in tradeshows, conferences, presentations, trainings, and special events.
- Maintain the master event calendar with registrations, deadlines, presentations, logistics, and event requirements.
- Coordinate event preparation activities, including inventory management, packing, shipping, and event readiness.
- Manage tradeshow inventory and marketing materials, ensuring assets are accurate, functional, and event-ready.
- Collaborate with Sales, Marketing, Product Management, vendors, and internal teams to set goals, resources, execution plans, and attendee engagement.
- Partner with Sales and Marketing to maximize event ROI through lead generation, sponsorships, and brand awareness.
- Build and maintain relationships with conference organizers, associations, partners, and industry groups to identify future opportunities.
- Maintain event documentation and communicate updates, risks, and resolutions to stakeholders.
- Track event expenses, leads, revenue opportunities, and ROI to support planning and improvement.
- Provide hands-on event support, including shipment coordination and process improvements.
Skills
Education
Tools
Job description
Full Time 40 hours
Professional
Eau Claire, WI, US
Realityworks is a 100% employee-owned company headquartered in Eau Claire, WI. We’re passionate about transforming education by providing innovative, hands‑on learning solutions that prepare students for real‑world careers.
We develop comprehensive educational products that combine curriculum, experiential learning tools, student activities, and assessment resources. Our solutions are trusted by middle schools, high schools, and post‑secondary institutions across the country to engage learners, develop critical skills, and inspire career exploration.
Bring brands to life through unforgettable events! As our Marketing Events & Sponsorships Specialist, you'll play a key role in driving visibility, engagement, and growth across all of our family of ed tech companies: Realityworks, Realityworks AI, and CreXo.
In this highly collaborative role, you'll lead the planning and execution of tradeshows, conferences, sponsorships, training events, site visits, and other strategic industry experiences that connect our brands with educators, customers, partners, and industry leaders. From identifying exciting new sponsorship opportunities to managing every detail of event execution, you'll help elevate our presence, strengthen partnerships, generate qualified leads, and create memorable experiences that fuel business growth.
You'll serve as the driving force behind event success, coordinating logistics, vendors, communications, inventory, and event readiness while continually seeking innovative ways to expand our reach, build brand awareness, and deepen engagement within our markets.
If you thrive in a fast‑paced environment, love bringing people together, and enjoy turning big ideas into impactful experiences, we'd love to hear from you.
When you join Realityworks, you become a co‑owner in a company that values your contributions and rewards your success.
Our employee‑centered culture is built on collaboration, innovation, and shared achievement.
- Employee Stock Ownership Plan (ESOP): 100% company‑funded and designed to grow in value as we succeed together
- Health, Dental, and Life Insurance: Comprehensive coverage to support your well‑being
- 401(k) Retirement Plan: With company match up to 6%
- Generous Paid Time Off: Over 20 days annually, plus 10 paid holidays
- Wellness Incentives: Gym reimbursement and healthy living rewards
- Family‑Friendly Benefits: Paid maternity, paternity, and adoption leave
- Flexible Spending Accounts: Including dependent care coverage
- Disability Coverage: Long‑term and short‑term
- Education Support: Tuition assistance for continued learning
- Community Engagement: Paid volunteer time and donation matching
- Own the planning, coordination, and execution of company participation in tradeshows, conferences, presentations, trainings, and special events.
- Maintain the master event calendar, ensuring registrations, deadlines, presentations, logistics, and event requirements are completed accurately and on time.
- Coordinate event preparation activities, including inventory management, product organization, picking, packing, shipping, and overall event readiness.
- Manage tradeshow inventory, marketing materials, learning aids, and event equipment, ensuring all assets are accurate, functional, organized, and event‑ready.
- Collaborate with Sales, Marketing, Product Management, vendors, and internal teams to establish event goals, resource needs, execution plans, and attendee engagement strategies.
- Partner with Sales and Marketing to maximize event ROI through lead generation, sponsorships, presentations, partnerships, brand awareness, and sales opportunity development.
- Build and maintain relationships with conference organizers, associations, partners, and industry groups to identify future presentation, sponsorship, webinar, and event opportunities.
- Maintain organized event documentation and proactively communicate event updates, requirements, risks, delays, and resolutions to stakeholders.
- Track event expenses, leads, revenue opportunities, sales impact, and post‑event feedback to evaluate ROI, support planning, and drive continuous improvement.
- Provide hands‑on event support, including shipment coordination, backup picking/packing/shipping assistance, process improvements, and other duties as assigned.
- Associate or Bachelor’s Degree in Marketing, Sales, Business, Communications, or equivalent combination of education and directly‑related experience
- Proficient in Microsoft 365 (Excel, Word, PowerPoint, Outlook)
- Proficient with PC‑based software programs and automated database management systems
- Previous experience working in a sales or marketing environment
- Experience coordinating events, trade shows, or educational conferences
- Realityworks is headquartered in Eau Claire, Wisconsin. This is a hybrid position, splitting time between working from a home office and working onsite at the corporate office
- Occasional (<10%) travel to trade shows and events as needed, typically 1-3 overnight trips per year
- Travel is typically by air
- Explore our mission and the impact we’re making in education at www.realityworks.com.
Realityworks is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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