Marketing Events Specialist — Create Memorable Brand Experiences

Boyd Gaming; Opelousas (LA); On-site; USD 44,000 - 61,000; Full time

Job summary

Boyd Gaming is seeking an organized Coordinator of Marketing Events to join the Opelousas team. You will plan, coordinate, and execute events that boost brand awareness and engagement, collaborating with cross-functional teams to ensure success.

The role focuses on managing logistics, budgets, and on-site management, while leveraging social media and digital channels to promote events and measure ROI.

Qualifications

• 2+ years of experience in event coordination or marketing.
• Ability to manage multiple events simultaneously with attention to detail.
• Strong project management skills to meet tight deadlines.
• Excellent written and verbal communication skills.
• Experience with event management software and marketing tools.
• Experience with social media and digital marketing platforms.
• Demonstrated ability to manage budgets and expenses.
• Collaborative, interpersonal and cross-functional teamwork skills.
• Proficiency in Word, Excel, PowerPoint.
• Vendor management and negotiation experience.
• Creative thinking for customized event experiences.
• Strong organizational and time management abilities.
• Preferred: CRM or marketing automation exposure.
• Preferred: Basic graphic design or content creation skills.
• Preferred: Experience analyzing event ROI and marketing metrics.

Responsibilities

• Plan and coordinate marketing events from conception through execution (conferences, trade shows, launches).
• Manage event logistics: venue, vendors, catering, equipment setup.
• Develop and track event budgets, ensuring cost-effectiveness and quality.
• Create marketing strategies to promote events via social media, email, and digital channels.
• Communicate with stakeholders, vendors, and attendees for clear expectations.
• Organize promotional materials, signage, and branded merchandise.
• Collect and analyze event metrics and attendee feedback for improvements.
• Maintain event timelines, checklists, and documentation to avoid misses.
• Coordinate activities with the marketing team to align campaigns.
• Handle on-site management: registration, check-in, and real-time problem solving.

Skills

Event coordination

Project management

Communication

Budget management

Social media management

Digital marketing

Vendor management

Creativity

Time management

Tools

Microsoft Office

Job description

Boyd Gaming is seeking an organized Coordinator of Marketing Events to join the Opelousas team. You will plan, coordinate, and execute events that boost brand awareness and engagement, collaborating with cross-functional teams to ensure success.

The role focuses on managing logistics, budgets, and on-site management, while leveraging social media and digital channels to promote events and measure ROI.