Marketing Events Manager

NewRocket; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

NewRocket is seeking a hands-on Marketing Events Manager to own our event strategy and end-to-end execution. You will orchestrate five flagship events yearly plus regional field events to generate pipeline and deepen customer engagement.

Collaborating with Sales, Alliances, and Exec Leadership, you will transform events into growth opportunities with measurable ROI and tight cross-functional alignment across brand, content, and campaigns.

Qualifications

• 3+ years of experience in event/field/integrated marketing with impact on pipeline.
• Proven success managing global and regional programs from strategy to execution.
• Excellent PM, communication, and stakeholder leadership.
• Experience enabling sales and partnering with Alliances; turn insights into action.
• Proficiency with HubSpot, Salesforce, Asana and creative platforms.

Responsibilities

• Lead global flagship events strategy and delivery to elevate brand and engagement.
• Manage regional field programs across the Americas and enable GTM efforts.
• Oversee event planning, content, speakers, logistics, and post-event follow-up.
• Collaborate with Marketing on campaigns around each event (email, social, paid).
• Track ROI, budgets, and vendor relationships.

Skills

Event marketing

Field marketing

Integrated marketing

Project management

Communication

Stakeholder leadership

Sales enablement

Tools

HubSpot

Salesforce

Asana

LinkedIn

Canva

Figma

Job description

Location: North America near a major airport
Employment Type: Full-Time
Department: Marketing

About NewRocket

NewRocket, a global, full-service Elite ServiceNow and Anthropic partner that helps organizations Go Beyond Workflows™. With over 19 years of experience and 3,000+ successful projects delivered, we combine industry expertise, human-centered design, and enterprise-grade AI to help clients unlock the full potential of the ServiceNow platform. As a global award-winning partner, NewRocket transforms operations through automation, innovation, and experiences that help businesses—and people—thrive.

About the Role

We’re hiring a hands-on Marketing Events Manager to own our event strategy and execution end-to-end. This role is ideal for a creative, detail-oriented marketer who thrives on orchestrating memorable experiences that connect with customers, partners, and prospects.

You’ll manage approximately five major flagship events per year, in addition to multiple regional field events that generate pipeline, strengthen alliances, and deepen customer engagement. Working closely with Sales, Alliances, and Executive Leadership, you’ll transform every event into a high-impact growth opportunity—driving measurable results before, during, and after each program.

What You’ll Do

Event Strategy & Execution

• Lead the strategy and delivery of global flagship events to elevate brand presence, showcase thought leadership,and drive executive engagement.

• Manage regional field marketing programs across the Americas to support localized go-to-market efforts and enablement.

• Oversee event planning, content, speaker enablement, logistics, on-site execution, and post-event follow-up.

• Partner with Marketing to execute integrated campaigns (email, social, paid/organic, landing pages, nurture) around each event.

• Track event performance, manage budgets, and oversee vendor relationships for maximum ROI.

Regional & Partner/Alliance Programs

• Collaborate with key partners to plan and execute co-marketing initiatives (forums, summits, roadshows).

• Ensure consistency in brand representation, shared content, and lead management processes.

Sales Team Support & Enablement

• Develop and distribute pre-, during-, and post-event sales kits—including messaging, meeting scripts, follow-up templates, and collateral.

• Coordinate with Sales on target mapping, meeting scheduling, and on-site executive engagement programs.

Customer Engagement & Advocacy

• Identify and prepare customer speakers and advocates for presentations, case studies, and executive meetings.

• Capture stories and insights from events that can fuel marketing and sales campaigns.

Brand, Creative & Merchandising

• Ensure all event assets (booths, signage, decks, giveaways, collateral) align with NewRocket brand standards.

• Manage creative production and merchandise procurement for all events.

Vendor & Budget Management

• Source, negotiate, and manage agencies and event vendors; conduct regular check-ins and approve invoices.

• Monitor spend vs. plan and evaluate return on investment.

Tools & Reporting

• Build and manage campaigns and workflows in HubSpot; track performance through Salesforce.

• Manage projects in Asana and leverage LinkedIn for event promotion and engagement analytics.

What You’ll Bring

• 3+ years of experience in event marketing, field marketing, or integrated marketing, with proven impact on pipeline and revenue.

• Demonstrated success managing both global and regional programs—from strategy through flawless execution.

• Excellent project management, communication, and stakeholder leadership skills.

• Experience enabling sales teams and partnering with alliances; strong ability to turn insights into action.

• Proficiency with HubSpot (or similar marketing automation tools), Salesforce (or similar CRM), Asana (or other project management tools), and creative platforms such as Canva or Figma.

• B2B/SaaS experience required; ServiceNow ecosystem experience preferred.

Additional Details

• Travel: Approximately 25% during peak event seasons for flagship events.

• Reports To: Director of Marketing or equivalent