Marketing Events Manager

Geek+; Suwanee (GA); On-site; USD 90,000 - 150,000; Full time

Job summary

Geek+ in Alpharetta, GA is seeking an experienced Events Lead to plan, execute, and optimize its B2B events portfolio—from trade shows to product demos and executive programs. You will partner with sales, marketing, product, and finance to ensure events are on-brand, measurable, and aligned with pipeline goals.

You will own the events calendar and budget, manage venue sourcing, logistics, staffing, and post-event follow-up, coordinate cross-region schedules, and drive ROI through rigorous

Qualifications

• 8+ years in event marketing, event operations, or field marketing for large-scale B2B events.
• Experience in a B2B environment with strong project management and budget skills.
• Excellent English communication, able to brief executives and cross-functional teams.
• Comfortable working across regions and time zones in a matrix organization.
• Ability to travel approximately 20–40%, including occasional international travel.

Responsibilities

• Own the events strategy, calendar, and budget, aligning investments with brand, pipeline, and product-launch goals.
• Lead end-to-end delivery of priority events: venue/vendor sourcing, exhibit design, logistics, staffing, and onsite execution.
• Partner with technical and product teams to plan safe, reliable robotics demonstrations.
• Coordinate with sales on audience targeting, lead capture, and post-event follow-up.
• Manage vendors, agencies, and budgets, including forecasting and reconciliation with finance.
• Measure event performance (attendance, leads, pipeline, ROI) and report on results.
• Maintain event playbooks and templates to improve efficiency and consistency across regions.

Skills

Event marketing

B2B events

Project management

Budget management

Vendor management

Cross-functional collaboration

Executive communications

Travel coordination

Education

Bachelor's degree in marketing, business, or related field

Tools

Salesforce

HubSpot

Marketo

Cvent

Job description

Location: Alpharetta, GA area | Reports to: Head of Marketing, Americas

About Geek+

Geek+ is a global leader in mobile robotics and intelligent warehouse automation, helping retailers, manufacturers, and logistics providers build more flexible, resilient supply chains.

The Role

Lead planning, execution, and optimization of Geek+'s B2B events — trade shows, customer and partner events, product demos, executive programs, internal sales meetings, and virtual experiences. You'll work cross-functionally with sales, marketing, product, and finance teams to deliver events that are strategically aligned, on-brand, and measurable — moving confidently from annual planning and budget ownership to onsite execution of complex robotics demonstrations.

Key Responsibilities

• Own the events strategy, calendar, and budget, aligning investments with brand, pipeline, and product-launch goals.
• Lead end-to-end delivery of priority events: venue/vendor sourcing, exhibit design, logistics, staffing, and onsite execution.
• Partner with technical and product teams to plan safe, reliable robotics demonstrations.
• Coordinate with sales on audience targeting, lead capture, and post-event follow-up.
• Manage vendors, agencies, and budgets, including forecasting and reconciliation with finance.
• Measure event performance (attendance, leads, pipeline, ROI) and report on results.
• Maintain event playbooks and templates to improve efficiency and consistency across regions.

Required Qualifications

• 8+ years in event marketing, event operations, or field marketing, including large-scale B2B trade shows and executive events.
• Experience in a B2B environment, with strong project management, budget, and vendor management skills.
• Excellent English communication skills, able to brief executives and cross-functional teams.
• Comfortable working across regions and time zones in a matrixed organization.
• Ability to travel approximately 20–40%, including occasional international/weekend travel.

Preferred Qualifications

• Bachelor's degree in marketing, business, or related field (or equivalent experience).
• Experience in robotics, logistics, or industrial technology.
• Experience with live technology demonstrations and booth sizes from 10x10 to 100x100 (feet).
• Familiarity with Salesforce, HubSpot, Marketo, Cvent, or similar platforms.
• Strong executive presence under pressure and a continuous-improvement mindset.

What Success Looks Like

• Events are polished, on-time, and within budget, with strong cross-functional alignment.
• Robotics demos are safe, reliable, and compelling.
• Sales gets qualified engagement and clear follow-up; leadership has visibility into ROI.