Marketing & Events Coordinator

Point Spring & Driveshaft Co.; Pittsburgh (Allegheny County); On-site; USD 55,000 - 85,000; Full time

Job summary

Point Spring & Driveshaft Co. on Neville Island, PA, is seeking a Branch Manager to lead a high-performing team, keep the shop running smoothly, and ensure customers leave satisfied.

The role focuses on digital advertising, analytics, content, events, vendor programs, and marketing operations across PA, OH, and WV, with travel to branch locations. Join a long-established company known for reliable service and strong teamwork.

Qualifications

• 2–4 years of digital marketing experience with ads, analytics, and SEO.
• Hands-on experience with Google Ads and GA4.
• Solid understanding of SEO fundamentals and keyword strategy.
• 2+ years in marketing, communications, or event coordination.

Responsibilities

• Plan, build, and manage paid ad campaigns across Google Ads, LinkedIn, and Meta.
• Monitor performance daily and adjust campaigns to improve CTR, conversions, and CPL.
• Track and report on website and campaign performance using Google Analytics.
• Build dashboards and provide clear, actionable insights.
• Identify trends in traffic, user behavior, and conversion paths.
• Partner with internal teams to connect marketing activity to business results.
• Collaborate with sales and vendor partners to promote services and events.
• Coordinate bi-monthly/quarterly sales flyers and quarterly newsletters.
• Execute email and text campaigns for promotions, training, and programs.
• Manage company social media presence and content reflecting industry trends.
• Support SEO and content efforts by reviewing blogs and monitoring performance.
• Plan and execute customer and internal events; oversee vendor programs and budgets.
• Track marketing expenses and vendor credits; ensure alignment with budgets.

Skills

Digital marketing

Google Ads

Google Analytics GA4

SEO fundamentals

Content marketing

Social media management

Email marketing

Event coordination

Vendor & program management

Tools

Google Ads

Google Analytics GA4

MailChimp

Prokeep

Adobe Creative Suite

Job description

Type: Full-Time

Location: Neville Island, PA

Looking for a place where your work truly makes a difference? At Point Spring & Driveshaft Co., we've been helping keep trucks on the road since 1926, and we're just getting started! With locations across PA, OH, and WV, we're known for our reliable service, quality parts, and down-to-earth team that knows the value of hard work. If you like the idea of being part of a company that still believes in doing things right and taking care of both customers and employees along the way - we'd love to meet you.

We're currently looking for a Branch Manager who can lead a high-performing team, keep the shop running smoothly, and make sure our customers leave satisfied every time. If you're the kind of person who thrives on building relationships and keeping all the moving parts in sync, this is your next great opportunity.

What You'll Do

Digital Advertising, Analytics & Performance Tracking

• Plan, build, and manage paid ad campaigns across platforms like Google Ads, LinkedIn, and Meta
• Monitor performance daily and adjust campaigns to improve results (click-through rates, conversions, cost per lead)
• Track and report on website and campaign performance using Google Analytics
• Build dashboards and provide clear, actionable insights
• Identify trends in traffic, user behavior, and conversion paths
• Partner with internal teams to connect marketing activity to business results

Marketing Communications & Content

• Collaborate with sales team members and vendor partners
• Prepare, coordinate, and distribute bi-monthly/quarterly sales flyers promoting company services and events.
• Develop and release quarterly company newsletters that highlight updates across branches, key sales wins, product launches, and vendor spotlights.
• Execute email and text blast campaigns (MailChimp, Prokeep) for sales promotions, training events, and customer programs.
• Manage company social media platforms (Instagram, Facebook, LinkedIn), including content creation that reflects industry trends, shop activity, product features, and community engagement.
• Support SEO and digital marketing efforts by reviewing blogs, approving content, and monitoring performance.

Event & Meeting Management

• Plan, coordinate, and execute customer and internal events.
• Coordinate company charitable giving events, donations, and partnerships.
• Oversee all event logistics such as venue booking, catering, invitations, RSVP tracking, signage, branded giveaways, and technician/employee gift items.

Vendor & Program Management

• Manage the annual Marketing Program, securing vendor commitments tied to promotional calendars and sales initiatives.
• Track vendor invoices, credits, and co-op funds; follow up on outstanding payments or documentation.
• Coordinate company merchandise orders (uniforms, hats, hoodies, shop gear) and maintain marketing and apparel inventory.
• Ensure Platinum and Gold vendors receive co-branded items and properly executed recognition.
• Support vendor spiff programs (e.g., Kit Masters Spiff), including communication, tracking, and monthly reporting.

General Administration & Support

• Monitor, track, and respond to Google Reviews for all locations to support customer experience initiatives.
• Update and distribute annual wall and small calendars used by branches, customers, and technicians.
• Track and manage all marketing expenses, vendor credits, and budget alignment.

What You'll Bring (Requirements)

• 2–4 years of experience in digital marketing, with a strong focus on ads, analytics, and SEO
• Hands-on experience with Google Ads and Google Analytics (GA4)
• Solid understanding of SEO fundamentals and keyword strategy
• 2+ years of experience in marketing, communications, or event coordination.
• Strong writing, editing, and communication skills.
• Ability to simplify technical information for customers and internal audiences.
• Proficient with social media management, email marketing platforms, and basic graphic development tools.
• Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-moving environment.
• Comfortable interacting with vendors, technicians, sales teams, and branch managers.
• Willingness to travel as needed.

Preferred Qualifications

• Experience in heavy-duty truck, automotive, or industrial distribution.

Physical Requirements and Work Environment

• Primarily an office setting with frequent travel to branch locations, customer sites, and event venues (indoor and outdoor). Exposure to typical warehouse or shop environments may occur during event setup or vendor visits.
• Ability to sit at a computer for extended periods to complete marketing, content, and administrative tasks.
• Ability to stand and walk for prolonged periods during events, trade shows, or on-site activities.
• Ability to bend, reach, lift, carry, and move event materials, signage, merchandise, or equipment, typically up to 25–35 lbs.

Equal Opportunity Employer Statement

Point Spring & Driveshaft welcomes applicants of all backgrounds and experiences. We do not discriminate on the basis of race, color, religion, sex, age, disability or veteran status, or any other protected status. If you need assistance or an accommodation due to a disability, please let us know by emailing us at [e-mail].