Marketing & Events Coordinator

Socket.dev; Birmingham (AL); On-site; USD 52,000 - 65,000; Full time

Job summary

LLH Healthcare is seeking a Marketing & Events Coordinator to elevate visibility of finance and insurance services across the United States. You will plan campaigns, coordinate events, and partner with sales, product, and communications to deliver cohesive messaging.

Responsibilities include managing campaigns, event planning from concept to execution, budgeting, vendor management, and analyzing performance to drive ROI. Bachelor’s degree and 2+ years in marketing coordination recommended.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 2+ years of experience in marketing coordination or event planning, preferably within the finance or insurance industry.
• Proficiency with CRM systems, email marketing platforms, and event management software.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Excellent written and verbal communication skills.

Responsibilities

• Develop, implement, and monitor marketing campaigns tailored to the finance and insurance sector to increase brand awareness and lead generation.
• Plan, coordinate, and execute corporate events, trade shows, webinars, and client engagement activities from inception through completion.
• Collaborate with internal teams and external vendors to ensure marketing materials and event logistics meet quality standards and deadlines.
• Manage event budgets, negotiate contracts, and track expenditures to optimize resource allocation and ROI.
• Analyze campaign and event performance metrics to provide actionable insights and recommendations for continuous improvement.
• Maintain and update marketing databases, CRM systems, and event registration platforms to ensure accurate and timely communication.
• Support the creation of marketing collateral, including digital content, presentations, and promotional materials aligned with brand guidelines.

Skills

Strong organizational skills

Excellent written and verbal沟通

Education

Bachelor's degree in Marketing, Communications, Business Administration, or a related field

Tools

CRM systems

Email marketing platforms

Event management software

Job description

About Company:

Live Life Healthy (LLH) saw what was happening in industries like hospitality, staffing, and home healthcare. Part-time and temporary workers were left behind. Employers wanted to help but couldn't afford traditional benefits for everyone. And rising costs were making things worse for everyone.

LLH Healthcare was built to solve both sides of the problem and provide basic healthcare to the under insured. We created a compliant, zero out-of-pocket solution that serves the whole workforce and strengthens the bottom line.

LLH Healthcare is dedicated to providing high-quality, client-focused benefit solutions that improve organizational outcomes and employee well-being. We foster a culture of innovation, collaboration, and integrity and seek team members who share our commitment to excellence.

About the Role:

The Marketing & Events Coordinator plays a pivotal role in driving the visibility and engagement of our finance and insurance services through strategic marketing initiatives and meticulously planned events. This position is responsible for coordinating and executing marketing campaigns that align with company goals, enhancing brand awareness and customer acquisition. The coordinator will manage all aspects of event planning, from concept development to on-site execution, ensuring seamless experiences that foster client relationships and industry partnerships. Collaboration with cross-functional teams, including sales, product, and communications, is essential to deliver cohesive messaging and maximize outreach. Ultimately, this role contributes directly to the growth and reputation of the organization by creating impactful marketing and event strategies that resonate with our target audience across the United States.

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• At least 2 years of experience in marketing coordination or event planning, preferably within the finance or insurance industry.
• Proficiency in marketing software and tools such as CRM systems, email marketing platforms, and event management software.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Excellent written and verbal communication skills.

Preferred Qualifications:

• Experience working in the finance and insurance sector with knowledge of industry-specific marketing regulations and compliance.
• Familiarity with digital marketing strategies including SEO, SEM, and social media advertising.
• Certification in event planning or project management (e.g., CMP, PMP).
• Ability to analyze data and generate reports using tools like Google Analytics or marketing automation platforms.
• Experience with graphic design software such as Adobe Creative Suite.

Responsibilities:

• Develop, implement, and monitor marketing campaigns tailored to the finance and insurance sector to increase brand awareness and lead generation.
• Plan, coordinate, and execute corporate events, trade shows, webinars, and client engagement activities from inception through completion.
• Collaborate with internal teams and external vendors to ensure marketing materials and event logistics meet quality standards and deadlines.
• Manage event budgets, negotiate contracts, and track expenditures to optimize resource allocation and ROI.
• Analyze campaign and event performance metrics to provide actionable insights and recommendations for continuous improvement.
• Maintain and update marketing databases, CRM systems, and event registration platforms to ensure accurate and timely communication.
• Support the creation of marketing collateral, including digital content, presentations, and promotional materials aligned with brand guidelines.

Skills:

The Marketing & Events Coordinator utilizes strong organizational and project management skills daily to juggle multiple marketing campaigns and event logistics efficiently. Communication skills are essential for collaborating with internal teams, vendors, and clients to ensure alignment and successful execution of initiatives. Proficiency with marketing and event management software enables the coordinator to streamline processes, track performance, and maintain accurate records. Analytical skills are applied to interpret campaign data and event feedback, driving continuous improvement and strategic decision-making. Additionally, creativity and attention to detail are critical in developing compelling marketing materials and delivering memorable event experiences that resonate with the finance and insurance audience.