Marketing Engagement Lead, Social & Creator Partnerships

Automatic Data Processing, Inc.; Norwell (MA); On-site; USD 75,000 - 85,000; Full time

Job summary

Automatic Data Processing, Inc. in Norwell, MA is seeking an Assistant Manager, Marketing Engagement to grow audience engagement across social and digital channels.

You will manage the brand's organic social presence, build creator partnerships, and support cross-channel marketing campaigns to connect with musicians, educators, and enthusiasts. The role blends strategic planning with hands-on execution, requiring strong analytics, storytelling, and project management to deliver authentic,

Qualifications

• Bachelor's degree required.
• 3-5 years of experience in social media marketing, community management, influencer marketing, digital marketing, or related field.
• Experience managing organic social media channels for a brand or organization.
• Strong understanding of major social platforms (Instagram, TikTok, YouTube, Facebook, LinkedIn).
• Experience working with creators, influencers, ambassadors, or content partners.
• Strong analytical skills with experience interpreting performance metrics and audience insights.
• Excellent written and verbal communication skills.
• Exceptional organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Responsibilities

• Lead day-to-day management of the brand's organic social media channels, including content planning, publishing, community engagement, and performance optimization.
• Create and execute social media programs that increase audience engagement, grow brand awareness, and strengthen relationships with consumers, creators, and brand advocates.
• Support the development and execution of integrated marketing campaigns, product launches, and brand initiatives across digital and social channels.
• Assist with artist, creator, influencer, and user-generated content programs, including identifying partners, coordinating content opportunities, and measuring campaign effectiveness.
• Monitor social conversations, audience feedback, and cultural trends to identify opportunities for engagement, content creation, and brand growth.
• Analyze social, campaign, and community performance against key performance indicators and provide actionable recommendations to improve results.
• Collaborate closely with cross-functional teams to ensure marketing content and campaigns are executed consistently and aligned with business objectives.
• Stay current on emerging platforms, digital marketing trends, and best practices to continuously enhance audience engagement and brand relevance.

Skills

Social media marketing

Community management

Influencer marketing

Digital marketing

Analytics

Written & verbal communication

Organization

Project management

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field

Tools

Hootsuite

Sprout Social

Job description

Automatic Data Processing, Inc. in Norwell, MA is seeking an Assistant Manager, Marketing Engagement to grow audience engagement across social and digital channels.

You will manage the brand's organic social presence, build creator partnerships, and support cross-channel marketing campaigns to connect with musicians, educators, and enthusiasts. The role blends strategic planning with hands-on execution, requiring strong analytics, storytelling, and project management to deliver authentic,