Marketing Enablement Associate

Mcgraw Hill; Dubuque (IA); Remote; USD 34,000 - 41,000; Full time

Job summary

Mcgraw Hill is seeking a marketing and sales support professional to help execute email campaigns, develop promotional content, and deliver marketing resources to customer-facing teams in a remote/Hybrid setup in the United States. The role emphasizes collaboration with sales and customer success to improve the customer experience and align with brand guidelines.

Responsibilities include drafting email messages, creating sales kits, coordinating logistics for digital product pilots, and acting

Qualifications

• Customer-centric problem solving and client focus.
• Ability to prioritize competing demands in a fast-paced environment.
• Strong organizational skills and meticulous attention to detail.
• Excellent written and verbal communication skills.
• Demonstrated adaptability to changing customer and business needs.
• Ability to understand products, services and support resources.
• Proficiency with Microsoft Office Suite and CRM systems.
• Collaborative mindset across teams.

Responsibilities

• Writes and proofs email marketing messages in alignment with sales strategy.
• Develops promotional materials following branding guidelines; includes training materials and sales kits.
• Manages logistics, communication, and tracking of instructors piloting digital products.
• Serves as an ambassador to internal and external customers; partners with sales to resolve issues.

Skills

Customer-focused

Independent worker

Prioritization

Attention to detail

Written and verbal communication

Cross-team collaboration

Tools

CRM systems

Microsoft Office Suite

Job description

Job Summary:

Provides sales and marketing support to sales and customer success teams. Responsible for assisting in the execution of sales and marketing strategies, including creating and executing email marketing campaigns, developing promotional materials, and delivering marketing resources to customer-facing teams. Collaborates with cross-functional partners to support sales initiatives and enhance the customer experience.

Duties and responsibilities:

• Writes and proofs email marketing messages in alignment with sales strategy.
• Develops promotional materials, following content and branding guidelines; promotional material includes training material and sales kits.
• Responsible for the logistics, communication, and tracking of instructors piloting digital products in consideration for adoption.
• Serves as an ambassador to internal and external customers; partners with sales team members to resolve external customer issues.

Skills and Experience

Required Qualifications

• Excellent problem-solving and critical thinking skills with a customer-centric focus.
• Ability to work independently, prioritize competing demands, and deliver accurate results in a fast-paced environment.
• Strong organizational skills with exceptional attention to detail.
• Excellent written and verbal communication skills.
• Demonstrated flexibility and adaptability to meet changing customer and business needs.
• Ability to develop an understanding of products, services, and support resources.
• Proficiency with Microsoft Office Suite and CRM systems.
• Demonstrated ability to collaborate effectively, share ideas, and build relationships across teams.

Preferred Qualifications

• Experience with Marketo or similar marketing automation platforms, such as HubSpot, Salesforce Marketing Cloud, or Pardot (Marketing Cloud Account Engagement).
• Experience creating, executing, and tracking email marketing campaigns using marketing automation tools.
• Familiarity with email marketing best practices, including audience segmentation, personalization, and campaign performance tracking.
• Experience writing, editing, and proofreading marketing communications and promotional content.
• Experience developing promotional, sales enablement, or training materials using content creation or web-to-print production tools.
• Experience supporting sales and marketing initiatives in a collaborative, customer-focused environment.
• 2+ years experience in related field

Full-time (40 hours per week)

1 year contract (renews annually)

Remote (one week of in-person meetings per year)

Salary: $25-$30 an hour