Marketing Editorial Lead: Audience Growth & Strategy

INC Magazine; United States; Hybrid; USD 89,000 - 110,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) with annual employer match

Paid vacation, sick leave and holidays

Parental leave

Life and disability insurance

Fitness and professional development

Job summary

Mansueto Ventures seeks a Senior Editor, Marketing to lead Inc.com’s marketing coverage from New York. The role blends editorial excellence with audience growth, guiding staff writers and freelancers and shaping coverage across advertising, branding and consumer trends.

Hybrid role with in-office Tuesdays–Thursdays at our NYC office. A strong background in analytics, SEO, and live events is essential for driving impact at scale.

Qualifications

• 5+ years of digital editorial experience, preferably in business/marketing/trends.
• Proven skill in managing staff writers and freelancers.
• Demonstrated success growing digital audiences via editing, analytics, and SEO.
• Excellent news judgment and ability to frame stories for audiences.

Responsibilities

• Own the editorial and audience-growth strategy for Inc.com’s Marketing section.
• Lead coverage of advertising, branding, customer acquisition, social media, consumer behavior, and marketing tech.
• Assign and edit daily news, analysis, service journalism, and enterprise work.
• Manage and develop staff writers through coaching and beat development.
• Recruit columnists and freelancers with expertise and audience potential.
• Use data to improve story selection, framing, headlines, and distribution.
• Support live event programming and onstage conversations.
• Collaborate with audience, social, video, podcast, and events teams.

Skills

Editorial leadership

Staff management

Analytics & SEO

Audience growth

News judgment

Tools

CMS platforms

SEO tools

Job description

Mansueto Ventures seeks a Senior Editor, Marketing to lead Inc.com’s marketing coverage from New York. The role blends editorial excellence with audience growth, guiding staff writers and freelancers and shaping coverage across advertising, branding and consumer trends.

Hybrid role with in-office Tuesdays–Thursdays at our NYC office. A strong background in analytics, SEO, and live events is essential for driving impact at scale.