Marketing Ecommerce Specialist

L&K Distribution; Anaheim (CA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

401(k)

Bonus based on performance

Dental insurance

Health insurance

Paid time off

Vision insurance

Job summary

L&K Distribution in Anaheim, California is looking for a Marketing E-Commerce Specialist to oversee online storefronts. The role involves managing product listings, executing digital marketing campaigns, and analyzing website performance. Ideal candidates should have proficiency in Python and a strong background in SEO and digital marketing tools. A high school diploma or GED is required, with preferred experience in e-commerce, SEO, and digital marketing. This is an opportunity to contribute to a growing company in the CBD/Hemp industry.

Qualifications

• 2 years of SEO experience preferred.
• 2 years of digital marketing experience preferred.
• 2 years of e-commerce experience preferred.

Responsibilities

• Manage online storefronts including product listings and marketing campaigns.
• Analyze website performance metrics using Google Analytics.
• Conduct market research to identify trends in e-commerce.
• Develop and implement SEO/SEM strategies.

Skills

Proficiency in Python

Digital marketing tools proficiency

Excellent project management

SEO knowledge

UI/UX design skills

Education

High school diploma or GED

Tools

Google Analytics

WordPress

Email marketing software

Job description

Benefits

• 401(k)
• Bonus based on performance
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Company Overview

LK Distribution is a leading distributor of several brands and products offered on both e‑commerce and wholesale. Specialized in the Alternative Product category in the CBD/Hemp Industry ranging from a large category of products.

Position Overview

We are seeking a creative and dynamic individual with experience with independent online storefronts for each of our brands to join our team! The ideal candidate will have a passion for marketing with strong analytical skillsets, and the ability to develop innovative and unique strategies to increase brand awareness and customer engagement as the primary focus.

The Marketing E‑Commerce Specialist will be responsible for managing and maintaining online storefronts from products, descriptions, executing and deployment of marketing campaigns, analyzing data to measure ROI's, collaborating with cross‑functioning teams within our Creative Department to achieve marketing objectives and interactions. Including vast experience in improving domain ranking and authority positions for sites which includes (backlinks, third party blogs, keywork rankings, SEO/SEM).

This role offers an exciting opportunity to contribute to the growth and success of our organization in a high speed industry while exploring creative solutions and options.

Responsibilities

• Oversee and manage all day‑to‑day operations, campaigns, and analytics for our e‑commerce storefronts.
• Manage, update, and maintain all product listings on various e‑commerce platforms and monitor inventory levels.
• Manage day‑to‑day customer service/resolution and all helpdesk emails with excellent communication, providing a customer‑forward focus.
• Communicate with logistics departments for any shipment issues on behalf of the customer.
• Maintain the site to appear visually attractive and organized.
• Conduct market research to identify trends and opportunities in the e‑commerce industry with respect to ad‑restricted spaces and understand compliant factors for advertising CBD & Hemp.
• Collaborate with cross‑functional teams to ensure seamless integration of e‑commerce initiatives and campaigns with high levels of communication.
• Brainstorm, plan, initiate, create, and execute digital marketing campaigns to promote initiatives, products, and drive traffic, including email marketing, content marketing, digital advertising, and blog content for SEO purposes to the e‑commerce site to convert sales.
• Monitor and analyze website performance metrics using Google Analytics and various tools.
• Develop and implement SEO/SEM strategies to improve search engine rankings and increase organic and redirected traffic.
• Manage inventory levels, pricing, and promotions to maximize sales and profitability.
• Create engaging content for various marketing channels such as blog posts, social media posts, videos, and infographics.
• Conduct competitive market research to identify trends, customer preferences, and competitive landscape.
• Analyze marketing data (e.g., website traffic, email open rates, social media engagement) to measure campaign performance and identify areas for improvement.
• Engage with customers via email to provide solutions and responses for customers seeking resolution and assistance in a friendly professional manner.
• Utilize product knowledge and training to effectively communicate the features and benefits of our products through digital marketing.
• Troubleshoot issues and make corrective updates to the site from pages, products, pricing, descriptions across all platforms.
• Conduct thorough website audits to identify performance, user experience, and conversion rate optimization opportunities.
• Create and maintain an appealing web experience that guides customers to relevant products, pages, information, and services.

Qualifications

• Proficiency in Python, including experience with scripting, automation, and building production‑ready applications
• Experience with backend development and maintenance for various e‑commerce engines (WordPress) and Google Suite (Google Sheets, Hangouts)
• Proven experience in marketing with a focus on digital marketing, e‑commerce, and campaign management.
• Ability to work with team members to accomplish daily goals and tasks.
• Strong written and verbal communication skills, with the ability to create compelling content for various audiences.
• Proficiency in digital marketing tools and platforms such as Google Analytics, social media management tools, and email marketing software.
• Excellent project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Collaborative team player with strong interpersonal skills.
• Knowledge of SEO principles and practices.
• Knowledge of industries such as Cannabis, Hemp, CBD, E‑Cigarettes due to ad‑restrictions and compliance factors.
• UI/UX design and web design skills.
• Ability to code in Liquid and/or HTML (preferred).

Education & Experience

High school diploma or general education degree (GED); or three months or more related experience and/or training; or an equivalent combination of education and experience. Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

Desired Experience

• SEO: 2 years (Preferred)
• Digital Marketing: 2 years (Preferred)
• E‑commerce: 2 years (Preferred)

EEO Statement

NAVCO provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, NAVCO complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. NAVCO expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of NAVCO’s employees to perform their job duties may result in discipline up to and including discharge.