Marketing & Donor Engagement Coordinator

Donate Blood; Fresno (CA); On-site; USD 72,580,000 - 77,108,000; Full time

Job summary

Central California Blood Center is seeking a Marketing Coordinator to support marketing, donor recruitment, and community outreach. The role focuses on increasing awareness of blood donation and promoting campaigns across digital and traditional channels.

You will collaborate with internal teams and partners, draft compelling stories, manage social media and website content, and help organize blood drives and events; occasional early mornings, evenings, or weekends may be required.

Qualifications

• Bachelor’s degree or equivalent experience in marketing/communications/public relations.
• 1–3 years in marketing, communications, nonprofit marketing, or related field.
• Strong written and verbal communication skills.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines.

Responsibilities

• Coordinate and draft marketing campaigns, materials, schedules, and communications with internal teams and partners.
• Draft, edit, and publish content for social media, websites, newsletters, and other channels.
• Monitor social media trends and develop engaging multimedia content.
• Interview donors and staff to write compelling donor stories for campaigns.
• Assist with planning blood drives and events, coordinating invitations and logistics.
• Monitor LiveChat and respond to donor questions, escalate complex inquiries.
• Track engagement metrics and prepare regular marketing reports.
• Maintain and update WordPress pages; coordinate with IT for special drives.
• Support media relations and press inquiries; assist with event coverage.

Skills

Written communication

Verbal communication

Organizational skills

Project management

MS Office

Social media

Digital marketing

Education

Bachelor’s degree in Marketing/Communications/Public Relations/Business or related field

Job description

Central California Blood Center is seeking a Marketing Coordinator to support marketing, donor recruitment, and community outreach. The role focuses on increasing awareness of blood donation and promoting campaigns across digital and traditional channels.

You will collaborate with internal teams and partners, draft compelling stories, manage social media and website content, and help organize blood drives and events; occasional early mornings, evenings, or weekends may be required.