Marketing Director-S

PACS Group; Forest Grove (OR); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Discounted employee meals

Health Insurance

Dental insurance

Vision insurance

401(k)

Health savings account

Flexible spending account

Life & Disability benefits

PTO & Holiday pay

Parental leave

Employee Assistance Program

Job summary

Forest Grove Post Acute seeks a marketing and public relations leader to develop and direct our facility's communications and outreach. You will plan, implement, and evaluate programs to sustain census and inform the community about services.

The role requires a Bachelor's degree or equivalent and five years of healthcare marketing/PR experience, with proficiency in Microsoft Office. We offer comprehensive benefits and a supportive team environment.

Qualifications

• Bachelor’s Degree from an accredited college or university, or equivalent.
• Five years of experience in marketing/public relations in a healthcare setting may be accepted in lieu of a degree.
• Proficiency in Microsoft Office Suite required.

Responsibilities

• Maintain current listing of resident care employee phone numbers.
• Plan, develop, organize, implement, evaluate, and direct marketing/public relations programs to increase census and inform the community.
• Develop and maintain policies on release of information in accordance with privacy rules.
• Assist directors in developing marketing policies; coordinate between departments.
• Review policies annually; suggest updates.
• Assist in customer satisfaction surveys development, implementation, and tracking.
• Interpret and communicate facility information release policies to staff, residents, families, visitors, and agencies.
• Ensure public materials are accurate and up to date.
• Coordinate with news media to share positive developments or promotions.
• Maintain confidentiality of resident information and rights.

Skills

Marketing/PR

Education

Bachelor’s Degree or equivalent

Tools

Microsoft Office Suite

Job description

FOREST GROVE POST ACUTEOur purpose is to care for people in their moments of need.Our philosophy of caring is based on our core values and is at the center of all we do.FGPA is proud of our commitment to excellence and emphasis on quality care guided by a compassionate heart.Benefits: Discounted employee meals Health Insurance Dental insurance Vision insurance 401(k) Health savings account Flexible spending account Life & Disability benefits PTO & Holiday pay Parental leave Employee Assistance ProgramGeneral PurposeThe primary purpose of this position is to develop, coordinate, direct, and administer the facility’s marketing and public relations programs and services.Essential Duties• Maintain a current listing of all resident care employee phone numbers.• Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs to maintain and increase census and provide the community with accurate information about the facility, its programs, and services.• Develop and maintain written policies and procedures that govern the release of information concerning residents, employees, and the facility in accordance with current privacy rules and regulations.• Assist department directors in developing and using marketing and public relations policies and procedures; establish rapport between departments to ensure all staff understand their role in these programs.• Review marketing and public relations policies annually and recommend updates as necessary.• Assist in the development, implementation, and tracking of customer satisfaction surveys.• Interpret and communicate facility policies regarding information release to employees, residents, family members, visitors, and government agencies.• Ensure all public materials (manuals, brochures, information packets, etc.) are accurate and up to date.• Organize and maintain internal communications using bulletin boards, newsletters, committee meetings, and announcements.• Schedule and participate in departmental meetings related to marketing and public relations activities.• Provide creative support for activity and social services departments in developing resident programs and publications.• Maintain positive relationships with families, residents, and community and civic leaders.• Participate in community and civic groups to promote facility engagement and charitable activities.• Coordinate with news media to share positive developments, new programs, or promotions.• Keep the Administrator informed of media coverage or public information that could impact the facility.• During emergencies, establish a public relations area to ensure accurate and policy-compliant information release.• Assist in planning, conducting, and scheduling in-service training, orientation, and on-the-job training related to marketing and public relations.• Create and maintain an atmosphere of warmth, personal interest, and positive emphasis throughout the facility.• Follow ergonomics and safety policies related to lifting, repetitive tasks, and equipment use.• Prepare and manage the departmental operating budget in collaboration with the Administrator.• Serve on committees as directed by the Administrator.• Maintain confidentiality of all resident information, including protected health information.• Interpret and communicate resident rights to residents, families, and staff as appropriate.Supervisory RequirementsThis position includes direct or indirect supervisory responsibilities.QualificationEducation and/or Experience• Bachelor’s Degree from an accredited college or university, or equivalent. Five years of experience in marketing/public relations in a healthcare setting may be accepted in lieu of a degree.• Proficiency in Microsoft Office Suite required.Physical Demands• Must occasionally lift or move up to 25 pounds.• Prolonged use of a desktop or laptop computer.• Regularly required to sit, stand, walk, talk, read, and hear. • Frequent use of office equipment including copier, scanner, fax, telephone, and calculator.• May be required to assist in resident evacuation during emergencies.Work EnvironmentThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually low to moderate.We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.