Marketing Director (Remote)

DEMAND.com; Virginia Beach (VA); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible, remote workplace

Job summary

DemandFactor, a data-driven B2B growth company, is seeking a senior marketing leader to own and execute the marketing strategy, drive demand-gen, ABM, and performance programs, and build a high-impact content engine.

You’ll partner with Sales to drive full-funnel results, manage KPIs, analytics, attribution, and budget, and grow the marketing team in a flexible, remote environment.

Qualifications

• 7–10+ years in B2B marketing, focusing on demand gen, performance, and growth.
• Proven track record of driving measurable pipeline and ROI.
• Experience building marketing functions from the ground up.
• Strong analytical, strategic, and leadership competencies.
• Excellent communication and execution abilities.

Responsibilities

• Own and execute DemandFactor’s marketing strategy.
• Lead demand-gen, ABM, and digital performance programs.
• Build a strong brand and high-impact content engine.
• Partner closely with Sales to drive full-funnel results.
• Manage marketing KPIs, analytics, attribution, and budget.
• Build and grow the marketing team.

Skills

Marketing strategy

Demand generation

ABM

Growth marketing

Analytics & attribution

Team leadership

Cross-functional collaboration

Communication

Job description

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.

What you’ll do

• Own and execute DemandFactor’s marketing strategy
• Lead demand-gen, ABM, and digital performance programs
• Build a strong brand and high-impact content engine
• Partner closely with Sales to drive full-funnel results
• Manage marketing KPIs, analytics, attribution, and budget
• Build and grow the marketing team

What we’re looking for

• 7–10+ years in B2B marketing (demand gen, performance, growth)
• Proven success in driving measurable pipeline and ROI
• Experience building marketing functions from the ground up
• Strong analytical, strategic, and leadership skills
• Excellent communication and execution abilities

Why DemandFactor

• High-impact leadership role
• Full ownership and autonomy to shape marketing
• Data-driven, innovative environment
• Flexible, remote workplace