Marketing Director (Remote)

DEMAND.com; Detroit (MI); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Flexible, remote workplace

Job summary

DemandFactor in Detroit is seeking an accomplished senior marketing leader to own and execute the company's marketing strategy. You will drive demand generation, ABM, and digital performance, shaping a high-impact brand and content engine while partnering with Sales to deliver full-funnel results.

Lead a data-driven team, manage KPIs, analytics, and budgets, and scale a growing marketing function in a flexible, remote-friendly environment that supports strategic growth and measurable ROI.

Qualifications

• 7–10+ years in B2B marketing (demand gen, performance, growth).
• Proven success in driving measurable pipeline and ROI.
• Experience building marketing functions from the ground up.
• Strong analytical, strategic, and leadership skills.
• Excellent communication and execution abilities.

Responsibilities

• Own and execute DemandFactor’s marketing strategy.
• Lead demand-gen, ABM, and digital performance programs.
• Build a strong brand and high-impact content engine.
• Partner closely with Sales to drive full-funnel results.
• Manage marketing KPIs, analytics, attribution, and budget.
• Build and grow the marketing team.

Skills

B2B marketing leadership

Demand gen & performance

Pipeline ROI optimization

Marketing function building

Analytical & strategic leadership

Job description

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.

What you’ll do

• Own and execute DemandFactor’s marketing strategy
• Lead demand-gen, ABM, and digital performance programs
• Build a strong brand and high-impact content engine
• Partner closely with Sales to drive full-funnel results
• Manage marketing KPIs, analytics, attribution, and budget
• Build and grow the marketing team

What we’re looking for

• 7–10+ years in B2B marketing (demand gen, performance, growth)
• Proven success in driving measurable pipeline and ROI
• Experience building marketing functions from the ground up
• Strong analytical, strategic, and leadership skills
• Excellent communication and execution abilities

Why DemandFactor

• High-impact leadership role
• Full ownership and autonomy to shape marketing
• Data-driven, innovative environment
• Flexible, remote workplace