Marketing Director, Professional Segment Partner

Wolters Kluwer; Indianapolis (IN); Hybrid; USD 189,000 - 269,000; Full time

Job summary

An established industry player is seeking a Customer Unit Lead for their Professional segment. This hybrid role involves strategic marketing ownership, where you'll shape and execute impactful marketing strategies tailored to accountants and tax professionals. You'll collaborate closely with various teams, ensuring that marketing initiatives resonate with customer needs and drive measurable growth. This position is a critical stepping stone for future senior marketing leadership roles, offering visibility across the organization and the chance to influence strategic decisions. If you're passionate about B2B marketing and thrive in collaborative environments, this opportunity is for you.

Qualifications

• 10+ years of B2B marketing experience, including product marketing.
• Proven ability to drive go-to-market success and alignment.

Responsibilities

• Lead marketing strategy for the Professional segment with a focus on growth.
• Collaborate with cross-functional teams to execute integrated campaigns.

Skills

B2B Marketing

Strategic Leadership

Data Analysis

Communication Skills

Stakeholder Management

Marketing Automation

Demand Generation

Ecommerce

Customer Lifecycle Marketing

Search Engine Marketing

Education

Bachelor's Degree in Marketing or Related Field

Master's Degree (Preferred)

Tools

Salesforce

Job description

NOTE: This is a hybridposition. Qualified candidates must be able to commute 2 days per week to a Wolters Kluwer US-based office. This is also an individual contributorposition with dotted-line to centralized marketing teams.

About the Role

As the Customer Unit Lead for the Professional segment, you will be the strategic marketing owner for one of our largest and most complex customer units. This segment includes accountants and tax professionals across a range of firm sizes, with varied needs and expectations. Acting as the Marketing Lead for the Professional unit, you will shape and execute marketing strategies that reflect deep customer understanding and drive measurable growth. This role bridges strategy and execution, and will work closely with Sales, Product, and cross-functional marketing teams.

Key Responsibilities

Strategic Ownership

• Serve as the primary marketing point of contact for the General Manager and leadership team of the Professional segment
• Translate business goals and customer needs into a clear marketing strategy and roadmap for the segment
• Own the full-funnel strategy—from awareness to conversion to retention—for the Professional segment

Cross-functional Collaboration

• Partner with Demand Generation, Product Marketing, Brand & Communications, eCommerce, and Content teams to bring integrated campaigns to life

• Collaborate with Product and Customer Success teams to align on GTM plans and lifecycle marketing initiatives

Customer-Centric Planning

• Develop and maintain deep knowledge of the Professional customer—firm size, buying behaviors, pain points, personas, and journeys
• Prioritize marketing initiatives based on Professional segment needs, opportunities, and performance data
• Guide message development to ensure consistent and differentiated positioning across channels

Campaign and Messaging Leadership

• Drive the creation and execution of segment-specific campaigns and content that resonate with Professional audiences
• Ensure personalization and relevance across tactics, from outbound marketing to digital commerce experiences

Insight and Strategy Contribution

• Continuously gather and share customer and market insights with Product and broader Marketing teams
• Monitor performance KPIs and adjust plans to optimize impact and ROI
• Be the voice of the Professional customer unit in cross-company marketing planning and strategy

Qualifications

• 10+ years of experience in B2B marketing (product marketing and/or lead generation), with 3+ years in a strategic or segment leadership role
• Saas/software industry experience, required
• Demonstrated ability to drive go-to-market success and cross-functional alignment
• Experience developing messaging frameworks and segment-specific marketing strategies
• Analytical and insight-driven with a track record of using data to inform marketing decisions
• Exceptional communication and stakeholder management skills
• Experience working in matrixed and highly collaborative environments
• Knowledge of the tax and accounting profession or adjacent industries, a plus
• Preferred experience in the following: ecommerce, demand generation, customer lifecycle marketing, search engine marketing, and/or marketing automation
• Salesforce experience, preferred

Travel Requirements - 20-30%

Why This Role Matters

The Professional segment is the backbone of our customer base, and this role ensures our marketing is tailored, strategic, and impactful. As the Customer Unit Lead, you’ll have visibility across the organization and play a critical role in advancing our customer-centric transformation. This role also serves as a key stepping stone in the succession path for senior marketing leadership.

The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $189,950 - $268,900