Marketing Director - Mall del Norte

CBL Properties; Laredo (TX); On-site; USD 100,000 - 150,000; Full time

Job summary

CBL Properties is seeking a Marketing Director for Mall del Norte in Laredo, Texas. You will lead the marketing strategy to drive guest experience, brand goals, and revenue generation for our properties and the company overall.

You will build local market relationships, manage press and media, and collaborate with retail partners to create events and activations that add value to the centers.

Qualifications

• Bachelor’s degree in marketing, advertising, PR, or related field; 3+ years in marketing preferred.

Responsibilities

• Lead development and execution of marketing strategies for Mall del Norte and other properties.

Skills

Advertising

Public relations

Marketing strategy

Digital marketing

Bilingual English/Spanish

Sales and negotiation

Communication skills

Event planning

Education

Bachelor’s degree

Job description

Description

CBL Properties, one of the largest mall REITs in the United States, is in search of a Marketing Director for Mall del Norte in Laredo, Texas. Join the energetic CBL Marketing team and lend your imagination to creating a customer-centric approach at CBL shopping centers. The Marketing Director will lead efforts to drive and implement all marketing strategies and initiatives to support business goals and revenue generation for their assigned properties as well as the company overall. They will assist in the creation of a personal annual income goal, and will be charged with selling advertising and strategic partnerships.

Specific Responsibilities Include The Following

• Prioritize efforts which emphasize the overall guest experience as well as efforts resulting in income generation.
• Execute all local and company-wide programs and initiatives for assigned centers.
• Meet and or exceed assigned branding goal.
• Develop short and long-term Marketing strategies for each of the assigned shopping centers in conjunction with mall management teams, leasing, corporate marketing and specialty leasing.
• Cultivate and build relationships in local markets and surrounding communities to create community events, charitable events, activation opportunities, and any / all other events that will add value to the properties.
• Maintain effective and productive local media relations, field media calls, prepare responses as directed by the company and serve as spokesperson (as needed and where applicable) for media inquiries.
• Be responsible for writing and distributing press releases for their assigned centers via Cision.
• Generate an accurate, monthly PR report for assigned centers.
• Become the face and voice of their base center and/or assigned centers. Be the shopping expert within the communities.
• Create and post local content on social media channels for assigned malls while adhering to digital guidelines in reference to the use of the Sprinklr tool as well as the proper use of tracking links.
• Identify and work with key retailers at base mall to identity unique marketing opportunities, drive awareness, increase sales, and promote meaningful retailer – landlord relationships.
• Special projects may be assigned based on company needs and property specific focus.

Required Qualifications

• Bachelor’s degree with a minimum of 3 years of experience in advertising, public relations or marketing, preferably in retail, is strongly preferred. An equivalent combination of education and experience may be considered.
• Bilingual in English and Spanish preferred.
• CMD preferred.
• A demonstrated record of successful Digital Marketing is a must.
• Proficient computer skills with an emphasis on Word, Excel, PageMaker, and Outlook required.
• Exceptional sales skills to include negotiating and closing a deal.
• Excellent verbal and written communication skills.
• Outstanding interpersonal skills.
• Ability to build relationships and business partnerships to further the marketing initiatives of the property.
• Ability to speak in front of large groups of people for property and community events including the ability and willingness to promote property events through professional on-camera appearances.
• This position requires flexibility in working hours and the ability to travel occasionally overnight.
• Other duties as assigned.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

About the Organization

CBL Properties, headquartered in Chattanooga,TN, is a real estate investment trust (REIT) traded on the NYSE (NYSE: CBL) that has been in business for over 48 years. CBL owns and manages a portfolio of market-dominant malls, lifestyle retail centers, open-air centers, and outlet centers in thriving markets with strong demographics and high growth potential. We manage our portfolio to generate lasting value for our shareholders as well as to provide the communities we serve with a vibrant place to shop, dine, socialize and so much more. Each property is an economic engine for its community and a valued community partner. Over time, our properties have evolved to offer more than just a place to shop, but a community hub that combines retail, a variety of dining and entertainment options, events, services, health and wellness offerings, and more.

As a certifiedGreat Place to Work™ employer, CBL provides our team with comprehensive benefits, training, and opportunities for professional development. We offer a robust benefits package that includes medical/dental/vision insurance, HSA with employer match, medical and dependent care FSA, short-term & long-term disability insurance, traditional and Roth 401K including company match and immediate vesting, tuition and learning reimbursement programs, volunteer hours, pet insurance, paid parental leave, life/AD&D insurance, voluntary accident/critical illness/hospital indemnity plans, PTO, referral bonus program, company-organized community service events, and paid holidays.

EOE Statement We are an Equal Opportunity and Affiniti In addition, harassment on the basis of race, national origin, gender, gender identity, age, religion, disability, sexual orientation, veteran status, marital status, or any other status protected under local, state or federal laws will not be tolerated.