Marketing Director Liason

Airport Plaza Spine & Wellness; Tampa (FL); Hybrid; USD 70,000 - 90,000; Full time

Job summary

Airport Plaza Spine & Wellness in Tampa, Florida, is seeking an experienced Marketing Director to enhance patient referrals and establish relationships with healthcare providers. The ideal candidate will have a background in medical sales, strong communication skills, and the ability to execute strategic marketing initiatives.

This role involves traveling throughout Tampa, organizing events, and collaborating with internal teams to ensure seamless referrals. A generous base salary and performance-based incentives make this a rewarding opportunity for the right individual.

Qualifications

• Proven experience in medical or pharmaceutical sales.
• Ability to multi-task and organize effectively.
• Strong written and verbal communication skills.

Responsibilities

• Develop and execute strategic marketing plans.
• Educate providers about clinical offerings.
• Track marketing activities and performance metrics.

Skills

Medical/pharmaceutical sales experience

Interpersonal skills

Strong communication skills

Tech-savvy with Microsoft Excel/Word

Job description

We are seeking an experienced and knowledgeable Marketing Director to join our team. We are a Multi-Disciplinary clinic in Tamp, Florida, seeking a dynamic individual that can serve as a vital link between our healthcare organization and referring physicians, employers, offices and law firms to ensure effective communication and collaboration. The primary role will be to drive growth of our practice by establishing and maintaining strong referral relationships with other professionals, offices and employers in the domain of musculoskeletal injuries needing the expertise of our Interventional Pain Management and Vascular specialists. The ideal candidate will be a self‑starter; can work independently and as part of a team and propose/execute a strategy in order to accomplish the goals of the practice. This candidate should be well versed in networking, relationship building, attending and designing marketing events, high levels of interpersonal skills, communication skills and critical thinking/problem solving as well. If you have a knack for sales, a winning personality and enough stamina/determination, then this is the role for you. With a heavy focus on commission‑based income, this position offers the potential to earn top tier compensation.

Responsibilities

• Develop and execute a strategic marketing plan to increase patient referrals from Physicians, Specialist Offices, Chiropractors, Physical Therapists, Acupuncturists, Law Firms, MRI facilities, etc.
• Educate physicians and offices about our clinical offerings including specialties such as Interventional Pain Management, Orthopedic and Vascular services.
• Travel throughout Tampa to visit and build relationships with the above mentioned providers.
• Act as a primary point of contact for referring practices, ensuring a seamless and positive referral experience.
• Identify new referral sources and opportunities for growth.
• Organize and attend after‑hours events, including dinner meetings and presentations, to foster relationships.
• Track and report on marketing activities, referral metrics and territory performance.
• Collaborate with internal teams to ensure seamless patient referrals and follow‑up processes.
• Maintain accurate records of interactions with healthcare providers and law firms in the medical record system.
• Stay updated on industry trends and changes in medical practices to effectively communicate relevant information to physicians.

Qualifications

• Proven experience in medical/pharmaceutical sales or prior MRI representative experience.
• Organized, able to multi‑task and has excellent interpersonal skills.
• Strong communication skills.
• Tech‑savvy with Microsoft Excel/Word and social media platforms.
• Independent, creative, able to problem solve and not afraid to think outside the box.

This position has a generous base salary with lots of performance based incentives and bonus opportunities to exponentially increase overall income.