Marketing Director — Growth, Launch & Strategy

Cala Health; San Mateo (CA); Hybrid; USD 170,000 - 220,000; Full time

Job summary

Cala Health is seeking a Director of Marketing to join our team. The role reports to the Vice President of Marketing and will lead development and execution of marketing strategies to drive adoption and revenue growth. Location is hybrid in San Mateo, CA, 3 days per week, with a full-time, exempt employment type.

Travel up to 25% may be required. Required: 10+ years in FDA-regulated product marketing, Bachelor's in Science/Engineering; MBA preferred.

Qualifications

• 10+ years of marketing experience in FDA regulated product management and commercialization.
• Experience downstream marketing in medical devices, diagnostics or related field.
• Bachelor’s degree required in Science or Engineering; MBA preferred.

Responsibilities

• Lead the execution of commercial strategic plans to drive revenue and company objectives.
• Define and shape go-to-market strategies across product, process and customer journey.
• Spearhead comprehensive commercial launch plans including positioning and messaging.
• Drive market awareness and adoption by identifying growth opportunities and insights.
• Manage integrated marketing channels and oversee vendor partnerships for ROI.
• Engage with field teams to build relationships with physicians and sales leadership.
• Lead, coach, and develop a high-performing team with KPI tracking.

Skills

Marketing experience

FDA regulated

Cross-functional collaboration

Team leadership

Commercial planning

Education

Bachelor's degree in Science or Engineering

MBA preferred

Job description

Cala Health is seeking a Director of Marketing to join our team. The role reports to the Vice President of Marketing and will lead development and execution of marketing strategies to drive adoption and revenue growth. Location is hybrid in San Mateo, CA, 3 days per week, with a full-time, exempt employment type.

Travel up to 25% may be required. Required: 10+ years in FDA-regulated product marketing, Bachelor's in Science/Engineering; MBA preferred.