Director, Marketing

Cala Health; San Mateo (CA); Hybrid; USD 170,000 - 220,000; Full time

Job summary

Cala Health is seeking a Director of Marketing to join our team. The role reports to the Vice President of Marketing and will lead development and execution of marketing strategies to drive adoption and revenue growth. Location is hybrid in San Mateo, CA, 3 days per week, with a full-time, exempt employment type.

Travel up to 25% may be required. Required: 10+ years in FDA-regulated product marketing, Bachelor's in Science/Engineering; MBA preferred.

Qualifications

• 10+ years of marketing experience in FDA regulated product management and commercialization.
• Experience downstream marketing in medical devices, diagnostics or related field.
• Bachelor’s degree required in Science or Engineering; MBA preferred.

Responsibilities

• Lead the execution of commercial strategic plans to drive revenue and company objectives.
• Define and shape go-to-market strategies across product, process and customer journey.
• Spearhead comprehensive commercial launch plans including positioning and messaging.
• Drive market awareness and adoption by identifying growth opportunities and insights.
• Manage integrated marketing channels and oversee vendor partnerships for ROI.
• Engage with field teams to build relationships with physicians and sales leadership.
• Lead, coach, and develop a high-performing team with KPI tracking.

Skills

Marketing experience

FDA regulated

Cross-functional collaboration

Team leadership

Commercial planning

Education

Bachelor's degree in Science or Engineering

MBA preferred

Job description

At Cala, we’re working to free people from the burden of chronic disease. We began by creating the first non-invasive prescription therapy for hand tremor. After years of careful fine-tuning and improvements, we released Cala kIQ — our most sophisticated therapy yet. Our products have empowered thousands of people to get back to their lives with confidence and ease.

But we won’t stop there. Our pioneering technology can be applied across neurology, cardiology, and so much more. It’s all part of our mission to help people in their struggle with chronic disease. We’re only just getting started.

The Opportunity

Cala Health is seeking a Director of Marketing to join our team. The role will report to the Vice President of Marketing and will have direct reports. The Director of Marketing will lead the development and execution of marketing strategies to drive adoption, penetration, and revenue growth. This role will drive commercial planning and integrated marketing campaigns for market leadership and to accelerate growth. The Director will work closely with cross functions, including Upstream Product Marketing, Customer facing functions, R&D, Regulatory and Legal to consistently deliver high-impact programs and solutions.

Title: Director, Marketing
Reports to: VP, Marketing
Location:Hybrid in San Mateo, CA 3 days per week (Local candidates only)
Employment type:Full-Time, Exempt
Pay range:$170,000 - $220,000
Travel Expectations: Ability to travel up to 25% of the time.

A Day in the Life

• Lead the execution of commercial strategic plans t o drive revenue, profitability, and overall company objectives.
• Define and shape go-to-market strategies , encompassing product, process, and customer journey initiatives.
• Spearhead comprehensive commercial launch plans , including positioning, messaging, branding, evidence strategies, and KOL engagement.
• Drive market awareness and adoption by identifying growth opportunities and gathering insights that align with patient and provider needs.
• Manage integrated marketing channels (digital, conferences, social media, etc.) and oversee vendor partnerships to maximize reach and ROI.
• Engage regularly in the field to build relationships with key physicians and sales leadership, gaining critical market insights to drive innovation.
• Lead, coach, and develop a high-performing team while defining and tracking key KPIs to measure engagement, preference, and retention.

Skills and Experience

Required:

• 10+ years of marketing experience in FDA regulated product management and commercialization.
• Downstream marketing in medical device, diagnostics or related field,
  • DME experience a plus.
• Bachelor’s degree required in Science or Engineering,
  • MBA preferred.
• Forward-thinking and highly analytical mindset with a track record of inspiring teams and driving cross-functional alignment.
• Proven ability to translate long-term commercial vision into structured, actionable plans that deliver business results.
• Comfortable navigating ambiguity and driving results in a fast-paced, evolving landscape.

Applicants must be authorized to work in the United States on a full-time basis, or eligible for work authorization through a sponsorship path that Cala Health is able to support. Sponsorship decisions are made individually based on role, timeline, and cost considerations, and are not guaranteed.

Cala Health believes our success is based on diversity of people, teams and thinking. We offer all employees the tools, training and mentoring they need to succeed. Our selection process is driven by the key requirements for the role rather than bias or discrimination on the basis of a candidate’s sex, gender identity, age, marital status, veteran status, non-jobrelated disability/handicap or medical condition, family status, sexual orientation, religion, color, ethnicity, race or any other legally protected classification.

As set forth in Cala Health’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.