Marketing Director: Growth & Digital Strategy

Carlson AirFlo

Brooklyn Park (MN)

On-site

USD 120,000 - 190,000

Full time

14 days+

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Job summary

Carlson AirFlo seeks a Marketing Director to lead its marketing function, including Floral Merchandising Systems (FMS), transforming it into a data-driven growth engine. This role owns marketing strategy, digital infrastructure, brand execution, customer engagement, demand generation, content development, and commercialization support to drive measurable pipeline and stronger sales conversion.

The Director partners with all departments to support new product introductions, market positioning,

Qualifications

Degree in Business management, marketing or comparable experience.
7-10 years of marketing experience.
Demonstrated experience translating strategic action plans into practical, executable programs on a consistent basis.
Experience developing brands, marketing strategies, websites, SEO and social media tools.
Supervisory experience.
Ability to travel based on business needs.

Responsibilities

Build and manage structured demand-generation programs that create measurable customer engagement, lead activity, and pipeline contribution.
Lead email marketing campaigns, including planning, content development, audience targeting, execution, and performance tracking.
Drive digital selling and e-commerce growth for FMS, including transactional selling concepts and future digital commerce tools.
Use marketing analytics and CRM data to improve targeting, messaging, channel effectiveness, and conversion performance.
Own marketing-related CRM records, campaign tracking, customer segmentation, and lead tracking.