Marketing Director: Growth, Brand & Demand

Village Health Clubs & Spas; Scottsdale (AZ); On-site; USD 120,000 - 150,000; Full time

Job summary

Village Health Clubs & Spas seeks a seasoned Marketing Leader to drive demand generation, brand strategy, and communications for multiple clubs and programs. You will lead a cross-functional team to deliver integrated campaigns across digital, direct, PR, and experiential channels.

The role emphasizes collaboration with Membership and Operations to grow new and existing member engagement, optimize ROI, and strengthen the brand in a competitive health and wellness market.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field is required.
• 8+ years of progressive marketing experience, with success leading integrated campaigns.
• 3+ years leading, managing, and developing a marketing team.
• Experience developing revenue-generating strategies and demand generation.
• Strong analytical, budgeting, and cross-functional collaboration skills.

Responsibilities

• Lead Marketing Department with strategic direction and day-to-day leadership across marketing, communications, social media, and PR.
• Develop and monitor marketing, communications, and PR strategies that support brand and revenue objectives.
• Partner with Membership and other departments to attract prospects, support sales, and drive retention.
• Lead external agencies and manage budgets to deliver measurable results.
• Oversee PR, brand messaging, campaigns, and cross-channel communications.

Skills

Strategic marketing leadership

Demand generation

CRM strategy

Digital marketing

Budget management

Team leadership

Public relations

Brand strategy

Data analytics

Education

Bachelor’s degree in Marketing, Communications, Business, Public Relations, or related field

Advanced degree preferred

Job description

Village Health Clubs & Spas seeks a seasoned Marketing Leader to drive demand generation, brand strategy, and communications for multiple clubs and programs. You will lead a cross-functional team to deliver integrated campaigns across digital, direct, PR, and experiential channels.

The role emphasizes collaboration with Membership and Operations to grow new and existing member engagement, optimize ROI, and strengthen the brand in a competitive health and wellness market.