Marketing Director, Full-Time

Northwestern Indiana Telephone Co.; Indiana; Híbrido; USD 90 000 - 130 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Laptop & cell phone provided

Vehicle provided

Medical insurance

401(k) plan

Home internet & voice services (if by)

Resumo da oferta

Northwestern Indiana Telephone Co. is seeking a Marketing Director who will drive growth across inbound channels and area promotion. You will analyze campaigns, manage the marketing budget, and ensure branding aligns with our identity while supporting product rollouts and cross‑department campaigns.

You will lead content creation, video and digital ads, and work with partners to expand reach. The role emphasizes analytics, audience targeting, and effective communication across B2C and B2B

Qualificações

• Proven ability to be a self-starter.
• 3-5 Years of experience in the Marketing field in a leadership role.
• Demonstrable experience in marketing together with the potential and attitude required to learn the telecommunications industry.
• Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns across channels that engage, educate and motivate.
• Experience with producing video and audio‑based campaign ads for both traditional and digital media.
• Solid knowledge of website analytics tools.
• Experience in setting up and optimizing Google AdWords campaigns, Social Media campaigns, and video ads.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and witty communication
• Up to date with the latest trends and best practices in online marketing and measurement.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution for both B2C and B2B markets.
• Work with a variety of organic and paid acquisition channels like content creation, content curation, event management, publicity, social media, lead generation campaigns, copy writing, and performance analysis.
• Produce valuable and engaging content for our website and social media that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.
• Conduct market research and report on potential new areas for service for strategic expansion plans.
• Manage and create new events to spark new customer interest for both residential and business.
• Work closely with our marketing partners, ad agencies, and the media to create a comprehensive strategy focused on areas where NITCO services current and potential customers.
• Be prepared to attend events and participate in all aspects including public speaking engagements.

Responsabilidades

• Grow our inbound sales channels and area promotion.
• Track and analyze the performance of advertising campaigns, product promotions, social media, and budget.
• Support CSRs and B2B sales reps with marketing materials and messaging.
• Develop campaigns across channels to engage, educate and motivate target audiences.
• Produce content for website and social media that attracts and converts.
• Collaborate with agencies, vendors, and partners to expand reach.

Conhecimentos

Self-starter

Leadership

Campaign management

Digital marketing

Video ads

Web analytics

Google Ads

Content creation

Copywriting

Budget management

Public speaking

Formação académica

Bachelor's in Marketing

Ferramentas

Google Analytics

Google Ads

Social Media Tools

Video editing tools

Descrição da oferta de emprego

Department:Sales/Marketing
Reports to: Senior VP of Sales & Marketing

Job Description:

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels, area promotion, and supporting the efforts of our CSRs and B2B sales reps.

Marketing Director responsibilities include tracking and analyzing the performance of advertising campaigns, product promotions, social media, and managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands‑on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

You will work with various departments to support their product rollout, regular promotional campaigns and ongoing communication with customers. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Knowledge, Skills, or Abilities

• Proven ability to be a self-starter.
• 3-5 Years of experience in the Marketing field in a leadership role.
• Demonstrable experience in marketing together with the potential and attitude required to learn the telecommunications industry.
• Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns across channels that engage, educate and motivate.
• Experience with producing video and audio‑based campaign ads for both traditional and digital media.
• Solid knowledge of website analytics tools.
• Experience in setting up and optimizing Google AdWords campaigns, Social Media campaigns, and video ads.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and witty communication
• Up to date with the latest trends and best practices in online marketing and measurement.
• Bachelor’s degree in Marketing or related field.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution for both B2C and B2B markets.
• Work with a variety of organic and paid acquisition channels like content creation, content curation, event management, publicity, social media, lead generation campaigns, copy writing, and performance analysis.
• Produce valuable and engaging content for our website and social media that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.
• Conduct market research and report on potential new areas for service for strategic expansion plans.
• Manage and create new events to spark new customer interest for both residential and business.
• Work closely with our marketing partners, ad agencies, and the media to create a comprehensive strategy focused on areas where NITCO services current and potential customers.
• Be prepared to attend events and participate in all aspects including public speaking engagements.

Compensation:

Full‑time exempt employee. Competitive Salary with benefits, based on experience, training & education. Working from home is optional but reporting to the office regularly is best. Onboarding and training regimen will be established with an estimated 60-90 day onboarding process. Company laptop and cell phone provided, vehicle, medical, 401k, NITCO internet and voice services if available at home residence.