Sr. Director of Marketing

Carousel Industries of North America Inc.; United States; Remote; USD 180.000 - 240.000; Vollzeit

Benefits dieser Stelle

Health benefits

401(k) with company match

Unlimited PTO

Remote/Hybrid options

Employee discounts

Zusammenfassung

NWN is seeking a Sr. Director of Marketing Growth to lead the overall marketing strategy for a growth-focused, enterprise technology environment.

You will oversee Product Marketing, Marketing Operations, Intelligence, and Performance Marketing as a single, coordinated growth engine focused on expanding existing relationships, winning new logos, and partnering with strategic alliances. Responsibilities include developing strategic initiatives with executive leadership, driving demand, optimizing

Qualifikationen

• Bachelor's degree or equivalent in Marketing, Communications, or related field.
• Eight+ years of progressive marketing experience.
• Five+ years leading marketing teams.
• Extensive knowledge of B2B enterprise marketing and demand generation.
• Ability to develop, execute, and measure integrated programs.
• Experience partnering with enterprise sales and account-based marketing.
• Fluent with marketing automation, CRM, and intent data platforms.
• Ability to translate technical offerings into compelling customer stories.

Aufgaben

• Partner with CMO to drive strategic marketing initiatives within a growth operating model.
• Lead Product Marketing, Marketing Operations, and Performance Marketing as an integrated engine.
• Provide leadership and development for marketing leaders and teams.
• Build awareness of the NWN brand and collaborate on positioning and messaging.
• Develop customer-centric programs for expansion, new logos, and partner-led growth.
• Drive website traffic and digital engagement across paid channels and lead gen programs.
• Define goals, metrics, and content strategies with Sales, Customer Success, Offerings, and Partners.
• Oversee marketing ops and tech: website, Marketo, intent platforms, AI tools.
• Stay close to execution with launch briefs and program reviews.
• Apply AI judiciously to improve processes and collaboration.
• Comply with policies and standards.

Kenntnisse

Growth marketing

Demand generation

Product marketing

Marketing operations

Performance marketing

Marketing automation

CRM & intents data

Marketo/Demandbase/6sense

Analytics & ROI

Leadership & mentoring

Budget management

Enterprise sales alignment

Project management

AI & automation judgment

Strategic storytelling

Internal collaboration

Ausbildung

Bachelor's degree in Marketing, Communications, Business

Tools

Marketo

Demandbase

6sense

Jobbeschreibung

Company Overview

NWN is the leading AI-powered technology solutions provider for North America’s most innovative public and private organizations. For more than 30 years, NWN has helped over 6,000 CIOs deliver technology modernization programs with its Intelligent Workplace, Customer Experience (CX), Managed Devices, Cybersecurity and Public Safety, Connectivity, and Intelligent Cloud solutions.

The company’s proprietary Experience Management Platform ensures seamless service delivery, real-time observability and improved efficiency for its clients’ most demanding technology needs. NWN is a high-performance, high-integrity team of 1,200+ experts committed to a customer-obsessed culture, earning an 80+ Customer Net Promoter Score. The company has been recognized with hundreds of industry awards and is proud to be a ‘Best Place to Work’ with an 80+ Employee Net Promoter Score. For more information, visit: NWN.ai.

Responsibilities

The Sr. Director of Marketing Growth, is responsible for developing and leading the overall marketing strategy and achieving organizational marketing objectives. This role partners closely with executive leadership to develop and execute marketing initiatives that enhance brand awareness, generate demand, support sales growth, and drive engagement across target markets. The Sr. Director leads Product Marketing, Marketing Operations and Intelligence, and Performance Marketing as one integrated growth engine focused on three priorities: growing relationships with existing customers, creating new-logo opportunities, and taking differentiated offerings to market with strategic partners.

• Partner with the Chief Marketing Officer and executive team to develop, implement, and drive strategic marketing initiatives, connecting strategy to execution through a growth-marketing operating model with clear priorities, ownership, and measures.

• Lead Product Marketing, Marketing Operations and Intelligence, and Performance Marketing as coordinated and mutually supportive functions, aligning them around shared programs rather than separate activity plans, and direct, monitor, and evaluate the effectiveness of integrated campaigns, projects, and day-to-day team activities.
• Provide leadership, coaching, performance management, and professional development for marketing leaders and team members; as the organization grows, add depth where it will have the greatest impact while preserving a connected approach to planning and execution.
• Build and strengthen awareness and recognition of the NWN brand, solutions, and services, and partner with the Offerings organization on positioning, customer-focused messaging, proof points, launch plans, website content, and sales and partner enablement that translate technical capabilities into business outcomes.

• Develop and lead customer-centric marketing programs that support organizational goals and demand generation objectives, including distinct programs for customer expansion and new-logo acquisition and partner-led programs that take differentiated offerings to market with strategic partners.

• Drive website traffic and digital engagement by overseeing integrated programs across paid advertising, display, LinkedIn, email, search, website conversion, and emerging AI-assisted discovery channels, and create and manage lead generation programs that use account and buying-group insights to move leads through the sales funnel and support sales conversations.

• Develop marketing goals, deliverables, metrics, and content strategies while partnering with Sales and Sales Enablement, Customer Success, Offerings, and Partners and Alliances to align on target accounts, offering priorities, partner programs, follow-up, and shared outcomes.

• Guide marketing operations and technology, including the website, Marketo, intent-data platforms such as Demandbase and 6sense, and AI-enabled marketing and outreach tools, and strengthen the data, workflows, integrations, and reporting that make programs more relevant and results more visible.

• Stay close to execution by working with the team on launch briefs, campaign performance reviews, and data and automation challenges while setting overall direction.

• Apply practical judgment about AI and automation: where they improve marketing, where human expertise matters, and how to measure the difference, and adopt emerging AI tools to optimize processes, improve collaboration, and drive operational effectiveness.

• Complies with all policies and standards.

• Demonstrated comfort with adopting emerging AI tools and technologies to optimize processes, improve collaboration, and drive operational effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; or an equivalent combination of education and relevant work experience.
• Eight or more years of progressive marketing experience, preferably in growth marketing, demand generation, product marketing, performance marketing, marketing operations, or related disciplines.
• Five or more years of experience leading marketing professionals, managers, or multidisciplinary marketing teams.
• Strong knowledge of marketing strategy, campaign management, and demand generation principles, with senior B2B marketing leadership experience in enterprise technology, managed services, cloud, cybersecurity, infrastructure, or another complex solutions environment.
• Ability to lead, coach, mentor, and develop marketing professionals and leaders across product marketing, marketing operations, and performance marketing.
• Ability to develop, execute, and measure integrated marketing programs, with a record of building or improving growth programs that contribute to qualified pipeline and revenue opportunities.
• Experience supporting and partnering with enterprise sales organizations, and a strong understanding of account-based marketing, customer expansion, new-logo acquisition, partner-led programs, and complex buying groups.
• Working fluency with marketing automation, GEO platforms, CRM-connected processes, intent data, digital media, website performance, and marketing analytics; experience with Marketo, Demandbase, or 6sense is especially relevant, though experience with every platform is not required.
• Ability to turn technical offerings into compelling customer stories and programs that sales teams can put to work.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Excellent written, verbal, and presentation communication skills.
• Proven ability to influence senior stakeholders and build effective working relationships.
• Creative, innovative, and solution-oriented mindset, with a leadership style that combines strategic clarity, analytical rigor, collaboration, and a willingness to get close to execution.
• Strong analytical skills with the ability to evaluate marketing performance, ROI, budgets, and team effectiveness.
• Practical judgment about AI and automation, and demonstrated comfort adopting emerging AI tools and technologies.
• Experience partnering with enterprise sales teams to support pipeline development and revenue growth.
• Experience managing budgets, resources, staff priorities, and multiple concurrent projects.
• Experience working within an Information Technology (IT) or technology-focused organization.
• Relevant marketing certifications are preferred but not required.
• Continuing education or professional development in marketing, digital marketing, communications, leadership, or related disciplines is a plus.

Remote: Job duties are performed from the employee’s home home or another approved remote location. Remote employees are expected to maintain productivity, communication, and availability during agreed-upon working hours, in alignment with company policies.

Requires Travel - Yes

At NWN, we provide a comprehensive benefits package to support your well-being in and out of work. This includes medical, dental, and vision plans, Health Savings Account (HSA) and Flexible Spending Accounts (FSAs), income protection through disability and life insurance, and a 401(k) with company match. Enjoy unlimited PTO, paid company holidays, hybrid/remote work, paid bonding leave for eligible employees, employee discounts, and access to our Employee Assistance Program (EAP). Additional offerings include accident, critical illness, long-term care, and hospital indemnity coverages, legal and identity theft protection, pet insurance, supplemental life insurances, referral bonuses, charitable donation matching, and allowances for eligible roles. Join a team that values the health and wellbeing of all our employees!

All offers of employment at NWN are contingent upon the successful completion of a comprehensive background check. This process ensures a safe and secure work environment for all employees.

NWN is an Equal Opportunity Employer: NWN provides equal employment opportunity to all employees and applicants for employment free from unlawful discrimination based on race, color, religion, gender, age, national origin, disability, veteran status, marital status, sexual orientation or any other status or condition protected by local, state or federal law.