Marketing Director: Brand Strategy & Growth

Get Raw Nutrition; Northern (KY); Hybrid; USD 135,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) with company match

Unlimited flexible PTO

Job summary

RAW Nutrition is seeking a hands-on Marketing Director to blend brand strategy with hands-on execution. You’ll own marketing end-to-end—brand, demand generation, retail/trade, digital, and content—with full P&L accountability for the marketing budget.

You’ll move between setting vision and rolling up your sleeves to ship campaigns, edit packaging copy, and assemble sales decks. This role is ideal for someone who has built marketing at a smaller company and thrives as both strategist and

Qualifications

• 7+ years of marketing experience, with at least 2–3 years in a CPG, food & beverage, beauty, or consumer products environment
• Track record of both setting strategy and personally executing campaigns — not just managing others who do
• Experience with retail/trade marketing and understanding of the retailer/distributor landscape
• Strong grasp of digital marketing fundamentals: paid social, SEO/SEM, email, e-commerce
• Comfort with data — you can build a dashboard, read a P&L, and make a case with numbers
• Excellent writing and communication skills; you can write the copy and edit someone else's
• Experience managing agencies, freelancers, or a small internal team
• Familiarity with the creator/influencer/talent landscape and partnerships beyond day-to-day management
• Comfort partnering with specialized teams where you shape strategy without owning every execution detail
• Bachelor's degree in Marketing, Business, or related field (or equivalent experience)

Responsibilities

• Own brand strategy, positioning, and messaging across all channels
• Develop and manage the annual marketing plan and budget, tied to revenue and growth targets
• Translate company goals into a prioritized marketing roadmap
• Plan and execute integrated campaigns across digital, social, email, retail, and (where applicable) traditional media
• Manage content creation and creative production — briefing designers/agencies or producing assets directly when needed
• Oversee e-commerce and DTC marketing (site content, promotions, paid and organic acquisition)
• Lead retail/trade marketing efforts: packaging, in-store materials, broker/retailer support, and launch plans for new SKUs
• Manage social media strategy and calendar, either directly or through a coordinator/agency

Skills

Brand strategy

Campaign execution

Retail/trade marketing

Digital marketing

Data analytics

Copywriting

Agency management

Influencer partnerships

Cross-functional collaboration

Marketing leadership fundamentals

Education

Bachelor's degree in Marketing/Business

Tools

Adobe Creative Suite

Canva

Video editing

Job description

RAW Nutrition is seeking a hands-on Marketing Director to blend brand strategy with hands-on execution. You’ll own marketing end-to-end—brand, demand generation, retail/trade, digital, and content—with full P&L accountability for the marketing budget.

You’ll move between setting vision and rolling up your sleeves to ship campaigns, edit packaging copy, and assemble sales decks. This role is ideal for someone who has built marketing at a smaller company and thrives as both strategist and